Freelancer profile translated to English.
Back to original languageAbout Antonin
Expert in customer-centric mobile application creation with 7 years of experience.
I have been involved in the entire product lifecycle (Discovery & Delivery).
I have worked as a PM, PO, and digital transformation consultant. I even started my own company, a mobile application that I designed and managed for 3 years.
The common thread throughout these experiences: creating customer-centric, engaging, and innovative user journeys.
To achieve this, I rely on agile and Scrum methodologies for delivery and UX design methodology for discovery. I am certified in these methodologies.
I have worked in large companies (L'Oréal, Accor) on major projects (the world's largest application in terms of users in the beauty tech sector) as well as in very agile startups where product culture was central.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- L'OREAL SASenior Product OwnerFASHION AND COSMETICSNovember 2023 - May 2025 (1 year and 5 months)Clichy, FranceHair Category Management within the Connected Beauty Platform (CBP)
- Focused on delivery management
- Helped on discovery
Four services developed:
K-SCAN by Kerastase:- An AI-powered smart camera for hair and scalp analysis
- Enables hairdressers to provide enhanced customer care through technology
Airlight PRO by L'Oreal Professionnel:- L'Oréal Professionnel's first infrared hair dryer with a connected app
- Customized to meet specific hair type needs
- Features new modes, custom settings, and 100% personalization options for various hairstyling possibilities
Scalpconsult PRO by Vichy:- AI-powered smart camera for hair and scalp analysis
- Designed for dermatologists and pharmacists to better analyze their clients'/patients' concerns using technology
My Hair [ID] by L'Oreal Professionnel- #1 L'Oreal group mobile app
- The first augmented in-salon hair coloring service
- Combines professional color diagnosis, unique inspiration, and virtual try-ons in a mobile application
- CointreauProduct ManagerWINE AND SPIRITSSeptember 2022 - October 2023 (1 year and 1 month)Paris, FranceDiscovery management :
- Creation of a promotional mobile game
- Creation of loyalty program
- Creation of a tablet experience in a duty free to help consumers find their favorite cocktail.
- Deployment of the new version of Cointreau website + CMS support for content and functional updates (focus on new bottles and cocktails)
Implementation of new functionality/evolution of the website: set-up of the cocktail PIM & DAM + connection to the website & SFMCDeployment of our PRM program in our 4 main countries via SFMC (forms set-up, email localization, journey adaptation, testing & go live)Implementation of the agile working method at the department level with the Notion tool - ChiroPresidentPRESS AND MEDIAMay 2020 - Today (6 years)Paris, FrancePerformance :- 30,000 users- +350 partner brands- 150 brands signed 3 months before the beta launch- 2500 beta testers for less than €500 in marketing- CPI (cost per app installation) 3 times lower than the industry average- 4.5/5 on the storeManagement:- Management and recruitment of 4 employees- Collaboration with 5 freelancers- Agile management of development teams for gamesSales:- Automation of the prospecting process with Phantombuster/Linkedin/Lemlist/ProspectIn- Creation of my own CRM on Gsheet with automated email sending based on sales stage using Make (formerly Integromat) and sales performance tracking.- Ultra-personalized email campaign thanks to LemlistProduct Development:- Design of the Chiro application- Design of a SaaS for brands to automate the creation and tracking of their contests- UI/UX creation- Creation of a no-code website- Iteration and improvement of features based on user feedback- Game design (invention of 5 mobile games)- Creation of graphic assets for games via Adobe IllustratorEntrepreneurship- Company creation from A to Z- Integration into an incubator- Discussions and presentations to investment funds- Grant applications- Creation of an entrepreneur meetup- Bank financing
Reviews
Recommendations
DG
RL
+3
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Education
- Grande École Program (English Track) - Double Major, Corporate Finance / EntrepreneurshipAudenciaFinancial Times : Ranked 6th in France and 29th in the world for masters in management Triple accreditation : AACSB, AMBA, EQUIS • English track : All courses taught in english • Specialization : Corporate Finance - Valuation techniques - Portfolio management - Module of specialization - Financial engineering - Analyse financiere approfondie - Cash management & derivatives - Reporting under ifrs/us gaap - Financial analysis - Accounting auditing and control - Introduction to international project finance - Management control - taxation law - Strategic management - Sector-specific marketing
Certifications
- Financial MarketCoursera2017
- Blockchain essentialsCognitive Class2019