About Diego
Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- Escuela MAIACMO (Chief Marketing Officer)January 2023 - December 2025 (2 years and 11 months)Founder and CMO of Escuela MAIA, where I built the project from scratch, leading both the business and marketing strategy for the therapeutic and personal development school.I designed and executed the entire growth and monetization ecosystem, from brand positioning to digital acquisition and high-ticket sales.Key achievements and responsibilities:✔ Built the school and all training programs from scratch, defining its value proposition, product architecture, and market positioning✔ Designed the complete marketing and commercial strategy, aligned with brand growth, community, and revenue✔ Generated over €250,000 in revenue through digital funnels, launches, and evergreen systems✔ Developed and scaled a personal brand with over 60,000 followers and over 1 million views on social media.✔ Led dozens of online launches, including evergreen funnels and live campaigns✔ Managed Meta Ads campaigns achieving up to 5x ROAS, integrating paid media into a global growth strategy✔ Wrote conversion-oriented copy for landing pages and sales pages, optimizing funnels and user journeys✔ Designed the website, UX, and content structure, including a complete SEO strategy for organic growth✔ Personally closed high-ticket programs, conducting over 1,000 sales calls as a closer and appointment setter✔ Built and optimized sales processes for premium products and long-cycle services✔ Designed growth strategies to increase visibility, authority, and differentiation in the market✔ Organized and led in-person events achieving up to 4x ROI✔ Led and coordinated multidisciplinary teams, including professors, marketing team, digital assistant, video editor, email marketing specialist, and traffic manager✔ Implemented and managed CRM and marketing automation systems (ActiveCampaign and Mailchimp).
- Mope FormaciónDigital Marketing ManagerDecember 2023 - December 2024 (1 year)Madrid, SpainDigital Marketing Manager, responsible for designing and executing the complete digital strategy to position Mope Formación as a leading institution in technological training.I led the digital growth of the brand by combining strategy, creativity, and performance across all channels.Key achievements and responsibilities:✔ Designed and launched the complete website from scratch, including SEO architecture, UX strategy, and user journey optimization✔ Defined the digital positioning and growth strategy of the brand to increase its visibility and relevance in the market✔ Created visual identity assets and marketing materials: web creatives, roll-ups, signage, brochures, and offline communication✔ Developed and executed webinar-based lead generation strategies to capture students✔ Led email marketing strategies for new and existing students, improving engagement, retention, and conversions✔ Managed social media as a Community Manager, aligning content with brand voice and acquisition goals✔ Designed and edited video content using CapCut and Premiere Pro for campaigns, ads, and organic channels✔ Organized corporate and promotional events to support brand awareness and lead generation✔ Coordinated cross-functional teams including video editors, social media managers, project managers, and sales teams✔ Analyzed performance and user behavior using Google Analytics and Google Tag Manager to optimize campaigns and funnels✔ Implemented continuous optimization in SEO, paid, and organic channels to drive sustainable growth
- DocunectaDigital Marketing ManagerSeptember 2020 - January 2022 (1 year and 4 months)Madrid, SpainDigital Marketing Manager at Docunecta. My goal is to design the company's complete Digital Marketing strategy to position it as a leader in the document management market.
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Education
- Programa ThePowerMBA, Business Expert, Administración y gestión de empresas, generalThePowerMBA2020Programa ThePowerMBA, Business Expert, Administración y gestión de empresas, general
- PDP Marketing Digital y Ecommerce, Comercio electrónicoSpain Business School2019PDP Marketing Digital y Ecommerce, Comercio electrónico