Diego Rodriguez

I am an award-winning designer and art director, based in Madrid with 12 years of experience.

I see the design process as purely collaborative, I like to gather as many conversations, points of view, references, at the beginning of the process in order to feel their intention, their objectives.

The following steps usually have a more strategic approach, analyzing the competitive landscape, and finding the right positioning to arrive with the best design vision.

About me:

I have been working as a freelance creative since 2020, collaborating with creative agencies such as La Despensa.

I have been Head of Art at Cheil Spain and Art Director at agencies such as Leo Burnette, DraftFCB or Leo Burnett