Freelancer profile translated to English.

Description

🚀 Paid Media Consultant specializing in Meta Ads (Facebook/Instagram) and Google Ads, I help e-commerce businesses and local businesses grow their online sales and brand awareness.

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My expertise

• Meta Ads (Facebook & Instagram): conversion strategies, remarketing, creative testing

• Google Ads: Search campaigns, Performance Max

• Acquisition strategies: complete sales funnel structuring

• Reporting & continuous optimization: ROAS monitoring, A/B testing, scaling

• Advertising creation & storytelling: copywriting and angles of attack

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I have worked with Shade Agency on:

• 🛍️ E-commerce brands in fashion, accessories, and jewelry

• 🏠 Local real estate agencies (qualified lead generation)

• 🍽️ Restaurants and local businesses looking to generate local traffic

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⚙️ My process

1️⃣ Discovery call – understanding your goals and your offer

2️⃣ Express audit – analysis of your accounts and identification of performance levers

3️⃣ Clear action plan – personalized roadmap and adapted acquisition strategy

💬 First call or audit offered, no commitment, to evaluate growth potential through Paid Media.

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🧩 Types of services

⏳ One-off interventions

• Complete audit of Meta & Google Ads campaigns

• Creation or restructuring of advertising accounts

• Development of an omnichannel acquisition strategy

💼 Fixed monthly package (flat rate)

• Complete management and continuous optimization of campaigns

• Weekly strategic steering

• Detailed monthly reporting and recommendations

• Monitoring of business KPIs: ROAS, CPA, CTR, CPM, conversions

• Creative advice and integrated A/B testing

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Why work together?

✅ A clear and results-oriented approach (I speak your business language, not the algorithms' language)

✅ Structured campaigns, monitored and optimized every week

✅ Total transparency on performance and budget

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 50km)

Shade Agency
Paid Media Consultant
CONSULTING AND AUDITS
September 2023 - Today (2 years and 9 months)
Biarritz, France
Founder & Paid Media Specialist – Shade Agency
(Digital agency based in Bali and France)

Creation and management of Shade Agency, specializing in digital acquisition strategy and advertising on Meta and Google Ads.
I support e-commerce brands and local businesses in generating sales, leads, and brand awareness through data-driven and creative campaigns.

Main missions:
• 🎯 Complete Paid Media Strategy: account structure, segmentation, targeting, conversion funnel.
• 💻 Management and optimization of Meta & Google Ads campaigns (prospecting, retargeting, scaling).
• 🔍 Performance analysis and reporting (ROAS, CPA, CTR, CPM, conversions).
• 🤝 Strategic support for e-commerce businesses and VSEs (positioning, offer, budget, seasonality).

Results: structured and profitable campaigns for clients in France, Belgium, and Bali
Paid Media Google Ads Meta Ads Social Media Project Management
Publicis
Account Manager
AUTOMOBILE
September 2022 - September 2023 (1 year)
Bruxelles, Belgium
Account Manager – Publicis Groupe
(International agency – Brussels)

Management of the Stellantis account (Mainly Fiat, Fiat Pro, Abarth, and DS Automobiles) for all digital campaigns of the group at national and regional levels.

Main missions:
• 🚗 Strategic management of acquisition and awareness campaigns (Meta Ads, Google Ads, Display, YouTube).
• 📊 Coordination between media, creative, and data teams to ensure consistency and performance.
• 🔍 Results analysis and detailed reporting for local and central marketing departments.
• ⚙️ Continuous optimization of advertising budgets (ROI, CPA, CTR, CPC).
• 🤝 Client management and operational follow-up: planning, briefings, creative validation, campaign delivery.
Project Management Budget Management Paid Media Meta Ads Google AdWords
Emakina
Digital Marketing Consultant
CONSULTING AND AUDITS
May 2022 - September 2022 (4 months)
Bruxelles, Belgium
Digital Marketing Consultant – Emakina Group
(International agency – Brussels)

I have worked with major clients such as Neuhaus, Facq, Materne, Visit Qatar, Walibi, Stellantis, etc., on their digital acquisition and conversion strategies.

Main missions:
• 🔍 Complete audit of digital ecosystems: performance analysis, identification of optimization levers, and prioritized action plan.
• 💻 Website optimization: UX/UI and CRO (conversion rate optimization) recommendations.
• 🎯 Design and management of acquisition funnels (LeadGen & e-commerce): Paid Social, SEA, Display, Shopping, Email automation.
• ⚙️ A/B testing on campaigns and customer journeys to maximize performance.
• 📈 Monitoring & reporting: detailed analyses for internal management and clients.
• 🚀 Close collaboration with creative and data teams for an ROI-oriented approach.

Result: constant improvement of advertising performance and funnel conversion, on multi-country and multi-channel budgets.
SEA Facebook Ads Instagram Ads Google Ads Google Analytics