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Diego Muñoz-Cobo LiriaDM

Diego Muñoz-Cobo Liria

Strategic Marketing, Digital, Storytelling

€360/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Diego

I am a creative, sociable, intuitive person with good analytical skills. I have over 15 years of experience in the marketing sector and digital environments. I am also a marketing professor at the University of Navarra and a writer; a year ago I published a spiritual fantasy novel titled El Castillo de Émblor.

I like business projects with a recognizable identity and human value, where the essence of the brand can be translated into online actions, reflecting its uniqueness and differential value. Nuances are important. I have extensive experience in online campaigns, data analysis, digital strategy, CRM, and branding. As a storyteller, I can help boost and refine a company's content so it doesn't sound like worn-out routine. I also conduct workshops with companies on creativity, human leadership, inner child, or other spiritual topics.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 10km)

Experience

  • Wone Health
    Digital Marketing Consultant
    HEALTH AND WELLNESS
    November 2025 - February 2026 (3 months)
    Development of digital campaign strategy and customer acquisition on Meta and SEM. Data and KPI analysis. CRM support.
    Digital Marketing SEM Meta Ads KPI's
  • Amref Salud Africa
    Digital Marketing Consultant
    HEALTH AND WELLNESS
    March 2025 - May 2025 (2 months)
    Working with the NGO to support their online customer acquisition campaigns, data analysis (CRM, Google Tag Manager, Analytics), and keyword strategy.
    Digital Marketing SEM CRM Google Tag Manager Digital Strategy
  • tugesto
    Strategic Marketing Consultant
    HUMAN RESOURCES
    August 2024 - January 2025 (5 months)
    Development, definition, and implementation of strategies and campaigns for customer acquisition through SEM, Meta, emailing, and HR sector databases. Definition of CRM dashboards and KPIs. Content support.
    Marketing Campaigns Digital Marketing KPIs and Metric Definition and Monitoring Storytelling Data Analysis

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Education

  • Bachelor of Science in Marketing
    Comillas Pontifical University
    2005
    Master en Marketing, Marketing
  • Ms of Science in Business Administration, Business Administration
    Universitat de València
    2004
    Ms of Science in Business Administration , Business Administration

Skill set (29)

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