About Diego
Experienced retail professional with 15+ years in data-driven
roles across pricing, controlling, and performance analysis.
Strong background in international economy and e-commerce,
looking to bring my analytical mindset and commercial focus to a
dynamic retail environment.
I support fast-growing companies in their strategic and operational development.
I offer comprehensive support: from consulting to the implementation of operational tools and customised solutions: to structure the administrative/financial organisation, support team development, optimise processes and drive growth.
I work on short-term, medium-term and long-term assignments in business development, internal structuring, project management and process optimisation.
→ Creation of a comprehensive onboarding process when the team expands / implementation of management routines / internal organisation / definition of a strategic and operational roadmap / commercial support for a company pivoting from B2C to B2B or B2B to B2C / structuring of tools.
I act as a right-hand person and interim manager.
→ Strategic prioritisation with the CEO / key project management / team coordination & leadership / implementation of dashboards / 360° operational support to clarify, structure and accelerate growth.
My approach is pragmatic and results-oriented, ensuring that solutions are customised, operational and immediately applicable.
→ Ready-to-use documents / team organisation that can be implemented the very next day / structuring of offers and support for initial meetings.
My website: estrategiapricing.com
Spanish
Native or bilingual
French
Fluent
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- www.estrategiapricing.comSelfemployedFebruary 2026 - Today (4 months)I help companies improve profitability through better pricing strategies. I analyze cost structures, customer behavior, and demand to identify where margins are being lost or prices are too low.Based on this, I define simple and effective pricing strategies that improve revenue without hurting sales. My approach is data-driven and focused on practical changes that can quickly impact margins and business performance.
- One DirectPricing ManagerE-COMMERCEJanuary 2024 - December 2025 (1 year and 11 months)Barcelona, SpainDeveloped and executed data-driven pricing strategies across 7 European countries, optimizing margin and competitiveness in the B2B segment. Managed price lists, and promotional pricing, ensuring alignment with business goals and profitability targets. Collaborated closely with sales, product, and finance teams to drive pricing decisions and support commercial growth. Led the implementation of pricing tools and reporting systems to enhance pricing accuracy, transparency, and decision making.
- H&ME-Commerce Business analystRETAIL (LARGE RETAILERS)May 2022 - February 2024 (1 year and 9 months)Prepared weekly analytics and reporting for sales meetings, covering key KPIs including traffic, CVR, AOV, user behavior, mobile/desktop performance, external trends, country specific data, and campaign performance. Analyzed trends to derive insights into consumer purchase behavior and the shopping funnel. Forecasted sales across all channels, ensuring accurate planning of warehouse staffing.
Recommendations
Be the first to recommend Diego
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Business Management DegreeAutonoma University of Madrid (UAM) Erasmus Skema Business School2008Business Management Degree
- International Business Management | MBA2012International Business Management | MBA