About Diego
Multidisciplinary Creative Director | Art Direction | B2C & B2B Marketing
Dynamic and results-driven Creative Art Director with over 20 years of experience crafting impactful campaigns across both above-the-line (ATL) and below-the-line (BTL) channels. From high-profile advertising campaigns that build brand awareness to tactical activations that drive measurable results, I bring a comprehensive approach to connecting brands with their audiences across B2C and B2B sectors.
Currently, I am a Freelance Creative Art Director at M&C Saatchi Dubai, contributing to creative projects for prominent clients in the MENA region, including Puma, Carlsberg, Wego, and Aldar Properties. My work spans social media campaigns, digital marketing initiatives, branding projects, and the development of film scripts that align with overarching brand strategies and engage diverse audiences.
Throughout my career, I have worked onsite in global creative hubs such as New York, London, Madrid, and Amsterdam, gaining deep insights into multiple markets and crafting campaigns tailored to their unique cultural and business landscapes. I have worked at top-tier agencies like Young & Rubicam NY, BBDO, Ogilvy UK, Euro RSCG (Havas), Santo WPP, and JWT, delivering pitch-winning campaigns across industries including technology, FMCG, automotive and media. My portfolio includes work for leading brands like Carlsberg, M&S, Puma, Vodafone, Asana, Canon, eBay and Primark amongst others.
I am passionate about storytelling, innovation, and fostering a culture of creativity within teams. Open to hybrid/remote roles where I can bring my extensive expertise in creative direction, branding, and team management to deliver exceptional results.
Portfolio:
Spanish
Native or bilingual
Can work on-site
Valencia (up to 50km)
Experience
- M&C SAATCHI UAEFreelance Creative Director / Art DirectorREAL ESTATESeptember 2024 - April 2025 (7 months)Dubái, United Arab EmiratesCurrently, I am a Freelance Creative Director/AD at M&C Saatchi Dubai, contributing to creative projects for prominent clients in the MENA region, including Puma, Carlsberg, Wego, and Aldar Properties and Modon. My work spans social media campaigns, digital marketing initiatives, branding projects, and the development of film scripts and campaigns that align with overarching brand strategies and engage diverse audiences.
- FreelanceFreelance Creative Director / Art DirectorMay 2023 - Today (3 years and 1 month)Uk, IR, RussiaFreelancing for various B2B and B2C agencies both in the UK and Europe.
- PUNCH!Creative DirectorJune 2022 - May 2023 (11 months)London, UKI led and oversaw the creative direction of B2B advertising campaigns and ABM programmes targeting business-to-business clients. I collaborated with cross-functional teams to develop strategic concepts that effectively communicated clients' brand messages and objectives. I managed a team of seven, including designers, copywriters, and creatives, providing guidance and fostering a collaborative work environment. By building strong client relationships, ensuring brand consistency, and delivering impactful campaigns, I drove brand awareness, generated leads, and achieved measurable results. Clients: Asana, Expleo, Toku, OKI, Sage, Intercom, Chargepoint, New Relic, Miele, Nutanix, Pitney Bowes, Riverbed, Zendesk...
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Education
- Spring season, Advertising creativity.School of Visual Arts2005Spring season, Advertising creativity.
- Fall Season, Brand strategiesFashion Institute of Technology2005Fall Season, Brand strategies