Freelancer profile translated to English.

Description

I support B2B SaaS companies in structuring and optimizing their CRM (Salesforce & Odoo) to improve sales performance and pipeline management.

Senior interventions: CRM audit, sales process redesign, Revenue Ops, automation, reporting & KPIs.

Objective: aligned teams, a clear funnel, data-driven decisions.

Observed results: reliable pipeline, shortened sales cycles, +20 to +30% sales performance depending on the context.

👉 Available for structuring or scaling missions in B2B SaaS.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Geneva (up to 50km)

ViaDialog
Head of Growth / CRM & Sales Operations
TELECOMMUNICATIONS
August 2025 - Today (1 year)
Paris, France
At ViaDialog, a French leader in natural language customer service, I lead the Growth strategy: funnel optimization, qualified lead generation, SEO/SEA, key account ABM, conversion, activation, and implementation of data-driven tools.

I also help teams deploy marketing automation strategies, effective customer journeys, and ROI-oriented pages around our AI solutions (callbots, voicebots, agent assist…).

👉 Objective: create predictable, scalable, and measurable growth.
👉 Specialties: B2B SaaS, conversational AI, SEO, acquisition, product-led growth, data & automation.
B2B SaaS CRM Odoo Integration Marketing Growth hacking
Angage
Head of Growth / CRM & Sales Operations — Angage
TECH
January 2017 - August 2025 (8 years and 7 months)
Londres, United Kingdom
At Angage, I led growth, sales structuring, and CRM initiatives, with the goal of professionalizing acquisition, ensuring reliable revenue management, and supporting business growth.

My role involved implementing a data-driven approach, aligning marketing, sales, and operations around robust CRM tools and clear processes.

Key Responsibilities
• Definition and implementation of the Growth strategy
• CRM structuring (Salesforce / Odoo as needed)
• Sales pipeline and sales cycle modeling
• Implementation of SalesOps and RevOps processes
• Deployment of sales KPIs (pipeline, conversion rate, closed revenue, forecast)
• Optimization of lead generation and source tracking
• Automation of sales and marketing workflows
• Improvement of data quality and CRM adoption by teams

Key Achievements
• Implementation of a unified CRM for sales and operations teams
• Standardization of opportunities, sales stages, and qualification rules
• Creation of management dashboards for the executive team
• Direct contribution to revenue generation through lead generation channels
• Structuring of tools and processes in a context of growth and then rationalization

Environment & Tools
Salesforce, Odoo, marketing automation tools, Google Workspace, Slack, Notion
Salesforce CRM B2B SaaS Marketing Growth hacking