Freelancer profile translated to English.

Description

Business and Marketing Strategy Consultant, Business Development and Project Management. Former Company Director. Specializing in agri-food (10 years) and wines and spirits (30 years of international experience).

General Management and Company Organization

- Global marketing strategy and product policy related to cost management

and budgets: management control, range studies, and pricing policy definition.

- Marketing strategy, in France and internationally: benchmark, potential analysis, and adapted policy, export development plans.

- Quality management, implementation of quality processes and ISO certification.

- Diversification strategy: "make or buy", new product creation, subcontracting, and trading.

- Communication plan: objectives, strategy, budget management, and tools to implement.

- Recruitment of "talents" and adapted incentive policy.

- Very large "address book" in the world of wines and spirits

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Perpignan (up to 50km), Carcassonne (up to 50km), Narbonne (up to 50km), Béziers (up to 50km), Nîmes (up to 50km)

db Consulting
Founder Director
AGRICULTURE
July 2021 - Today (5 years and 1 month)
Global, Commercial and Marketing Strategy Consultant, International Development and Project Management in the agri-food sector, specializing in wines and spirits.
Author of articles on management and administration: https://blog-gestion-de-projet.com/author/didier/
CHÂTEAU DU BREUIL S.A.S.
General Manager
November 1994 - June 2021 (26 years and 7 months)
Le Breuil en Auge
Management and direction of the company, Calvados and single malt whisky distillery, aging of origin rums: agricultural sector (42 ha orchard operation), industrial sector (distillation, aging, blending, and marketing), tertiary sector (industrial tourism, gastronomic restaurant, seminars, and various services for groups) - Definition of global strategy: supplies and products, production and manufacturing, quality and research, commercial and marketing, financial and accounting, human and social. - Product developments (16 new products created in the last 15 years). - Diversification and manufacturing of new products: on-site aged origin rums (Rum Explorer - July 2020), launch in February 2021 of the 1st Norman single malt whisky, LE BREUIL, distilled, aged, and blended at the Château. - Marketing policy: distribution exclusively through traditional channels in France (55 agents and sales representatives), and via exclusive importers. - Communication policy: 1st Calvados brand to open its website (1996), to open an e-boutique (1998), the only brand communicating in magazine press (France), digital marketing (Facebook, Instagram, etc.), direct marketing, and press relations. - Budgetary, financial, and accounting policy. - Quality management: Obtained ISO 9001 version 2000 certification (May 2007), the only Calvados distillery certified ISO. HSE and Iso 14001 approach. - Export developments: search for importers, distribution agreements, and network animation. From 1994 to 2021, Château du Breuil products' export presence increased from 12 to 60 countries. - Import and distribution in France of high-end spirits (since 2005): range of single malts, gins, rums, ports, vodka, cognac, .... with very strong continuous growth. 17 new brands distributed since 2010.
Dalloyau
Marketing-Sales Director
June 1990 - July 1992 (2 years and 1 month)
Région de Paris , France
Development strategy and construction of the Marketing plan.
- Definition of product lines, implementation of management control and pricing policy.
- Implementation of budget management.
- Internal/external communication: publications, direct marketing, press relations, minitel service, etc.
- Search for new Export partners