Freelancer profile translated to English.

Description

Hello,

I am an expert in digital marketing, specializing in the fashion, luxury and beauty sectors. I have the ability to help you develop your digital projects, both on BtoC and BtoB issues.

My 10 years of experience in digital marketing, first on the agency side and then at the client's side at CHANEL Mode in Paris, Clarins in New York, Paul Smith in London and PAYOT in Paris, in positions of Manager then Director, have allowed me to develop technical, managerial, business and 360 project management skills. I could assist you with:

- Opening an e-commerce site and managing its run (choice of agencies, project management)

- Accompanying in UX/UI choices

- Optimizing the UX and SEO of your E-commerce site

- Designing a marketing plan according to an allocated budget

- Designing a traffic acquisition plan on different levers (Paid Search, retargeting...) and defining your performance KPIs

- Designing an e-branding strategy adapted to your brand

- Localizing your strategy on the French, English or American markets

- Designing a CRM strategy for acquisition, retention and re-engagement

- Working on your reputation on social networks (via organic and paid campaigns) or through the development of influence and affiliation

- Designing digital trade strategies with your BtoB partners

- Assisting you in reporting and performance analysis

I master Microsoft Office, Wordpress, Adobe InDesign, Photoshop

Naturally very creative and passionate, I will be delighted to share my ideas and knowledge of web best practices with you while remaining attentive to your needs to best meet your expectations.

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Paul Smith
Digital & Marketing Executive
FASHION AND COSMETICS
August 2016 - Today (9 years and 10 months)
Londres, United Kingdom
• Plan and maintain French weekly content schedule of website content, email marketing, advertising and
social media on a seasonal basis
• Implement and execute French automated lifecycle and triggered email campaigns, segmentation and
targeting on French customers
• Provide reports on email KPI’s and monitor deliverability and performance of the French IP address
• Monitor PPC and SEO campaigns and liaise with external agency on developments and initiatives
• Brief and work closely with digital designers for digital marketing activities including email templates,
homepage, digital advertising and social media channels
• Develop and manage retail activities in France working closely with the Paris office
• Monitor the French website performance, analytics and tracking of all digital campaigns, measuring
against marketing objectives, analysing and feeding back on a weekly, monthly and quarterly basis
SEO SEM Google Analytics CRM French English translation Community management E-commerce Emailing On-Page Optimization
ShopStyle
Merchandising
FASHION AND COSMETICS
March 2014 - July 2016 (2 years and 4 months)
Londres, United Kingdom
SHOPSTYLE, London, Merchandising Executive FR - Full time
ShopStyle is the leading fashion search engine and affiliate platform.

Retailer campaign activity:
Manage FR content and merchandising calendar for seasonal campaign activity
• Create and implement desktop and mobile assets
• Create advertorials and build merchandising microsites based on the market trends and performance data
• Lead EU retailer content optimisation exercises and setting guidelines of best practices to optimise user experience across desktop, mobile and social media
• Foster strong relationships with retailers such as NET-A-PORTER, Harrods, Farfetch, Topshop or Burberry through timely and accurate communication
• Report on and analyse success of campaigns by channel

Email marketing:
• Manage lifecycle email marketing campaigns from conception and planning to building and scheduling via ESP
• Lead CRM efforts through reengagement series, targeting, segmentation, testing and analysis
Initiate email lead generation projects including competitions

PR and brand marketing:
• Improve positioning of ShopStyle in European markets by taking ownership of PR activity (events, blogger partnerships, press releases)
• Identify and maintain the French tone of voice and aesthetics across all external communication
Project management Press relations Web writing CRM SEO Social networks Affiliation Adobe Photoshop
Clarins
Internet Marketing Coordinator
FASHION AND COSMETICS
January 2013 - July 2013 (7 months)
New York, United States
Developed digital communication strategy and e-commerce projects
• Gained valuable experience in email marketing across acquisition, targeting, campaign creation, testing and reporting
• Implemented upselling and cross-selling techniques in the American online shop
• Audited accuracy of Chinese e-commerce website copy, navigation, categorisation and hyperlinks
• Worked on strategic projects including competitive marketing analysing
• Managed all social media activity and reporting (Facebook, blog and newsletters)
E-commerce Communication strategy Marketing Emailing CRM SEO Web project management Social networks