Freelancer profile translated to English.
Back to original languageAbout Diane
Welcome to my Malt profile 👋
I joined the adventure recently but I am no less determined to help you **achieve your goals**!
Whether you are heading a small business, a member of an overwhelmed marketing team, or simply looking for complementary skills, **I can help you with your communication and marketing needs**:
💡 **Strategic Marketing**:
- Market research
- Competitive intelligence
- Customer diagnosis and segmentation, persona development
- Definition or redefinition of product or service offerings
- Pricing strategy
✍️ **Communication**:
- Development of a 360° communication plan
- Content writing (blog articles, web pages, social media posts, etc.)
- Community management
- Creation of targeted email campaigns (transactional or marketing)
- Content strategy recommendations
- Creation of communication materials and sales support tools (PPT, brochure, product sheet, business cards...)
- Optimization and creation of WordPress website pages
- Press relations (press kit creation, contact initiation, ...)
🫶 **Customer Relations**:
- E-reputation management
- User experience diagnosis
- Writing customer service standard messages
- FAQ creation
- Consumer survey writing
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👀 **About me**:
I have been working inmarketing and communicationforover 5 yearsin roles such as Product Manager, Digital Marketing Manager, or Marketing Manager, always with a communication component. 📣
With a Master's degree from a top business school, I haven't stopped learning (growth hacking, AI, SEO,...). 📖
My preferred sectors arerestaurantsandfood**, but I also work more broadly in **Hospitality(hotels, travel) which also excites me. 💛
I am enthusiastic about the idea of collaborating with you, contact me for your projects! ✨
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Verdon VoyagesDigital Marketing MissionJanuary 2025 - March 2025 (2 months)💻Creation of pagespromoting stays on the website🪄Modernizationand optimization of the website's "accommodations" pages✏️Writingarticles to improve website SEO📣 Development of asocial media strategy
- Groupe ToaneMarketing ManagerApril 2023 - September 2024 (1 year and 5 months)Lyon, France3 Sushi and Poké restaurant brands - 12 Toasushi, 2 Pokévaïana, launch of the 1st Tohana!📆 Definition and implementation of themarketing and promotional planfor all Group brands (Toasushi, Pokévaïana, Tohana).📊 Brand management throughperformance analysisof restaurants, **competitive intelligence**, and **market research**.🍣 Management of the brands' **product portfolio**, including defining Pokévaïana and Tohana offerings and updating the Toasushi menu.✨ Creation of the Tohana brand, including defining itspositioningandmarketing mix(product offering, pricing policy, customer journey, ...).🤝 Redefinition of theloyalty programand development of customer acquisition plans.💰 Development and monitoring of the marketing and communication **budget**.Skills: Marketing strategy | Data analysis | Communication plan | Product mix | Loyalty programs | Analytical skills | Competitive intelligence | Budget and forecast development
- KellyDeliSenior Product ManagerMarch 2021 - March 2023 (2 years)Paris, France📆 Elaboration and coordination of **marketing campaigns**: implementation of the 360° communication plan (instore/outstore), coordination of internal and external stakeholders, implementation of corrective actions.🍜 Management of theproduct portfolioand mix: performance monitoring, innovation development, positioning adjustments, creation of specific dark kitchen ranges,...✨ **Management of innovative projects**: launch and development of new brands, support in implementing new distribution channels for kiosks (drive-thru, placement in the snacking aisle, ...) and for dark kitchens (Sodexo corporate canteens, new distributors, ...).🎀 Management ofpoint-of-sale openings(marketing tools & event planning) and merchandising (launch of a new product segmentation in display cases).🤝Managementof Product Manager Assistants.Skills: Management | Brand development | Product innovation | Merchandising | Product marketing | Budget management
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Education
- Master of ScienceKedge Business School2019Master of Science in Management
- Erasmus+ University ExchangeCoventry University, United Kingdom2016Echange Universitaire Erasmus +