Freelancer profile translated to English.
Back to original languageAbout Diane
Do you want to optimize your online presence, define your communication strategy, and implement your projects?
My 360° profile allows me to meet your diverse needs: creating a fluid and attractive shopping experience, designing dynamic and informative content, optimizing product pages, writing relevant content, managing e-commerce platforms...
With a degree in communication and organizational management, I have nearly 10 years of experience in e-commerce and project management roles in very small and small to medium-sized businesses.
I enjoy driving projects to success by implementing the right tools. Each project is a unique challenge waiting to be met: I invest 100% in the success of each service.
What I can do for you:
- Develop a digital communication strategy aligned with your values
- Communication: content creation and management, e-mailing, article writing
- E-merchandising: product sheet creation, online catalog management, promotion implementation, photo shooting/editing, UI/UX design, SEO optimization
- Website development: IT project management, bug fixing, optimizations and evolutions, testing, website redesign
- Inventory management
- Audits / Project Management / Workshop Facilitation / Team Training
Platforms used: Shopify, Prestashop, custom website
👉 Do you want to implement a long-term strategy and be supported in your digital projects to ensure their success? Contact me to discuss your specific needs.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Biarritz (up to 20km)
Experience
- La CanadienneE-merchandiserE-COMMERCEJune 2022 - Today (4 years)Lyon, FranceLa Canadienne is a website and 7 stores in France, dedicated to selling leather clothing, sheepskin, and down jackets. It's a multi-brand site offering nearly 70 brands including La Canadienne, and around 2,300 products.www.la-canadienne.comE-MERCHANDISING: manage sales animation and promotion on the website, propose relevant product selections, create visuals for website animation, prepare commercial promotions, highlight brands sold, monitor trends, analyze KPIs, improve user journey.WEB PROJECT MANAGEMENT: website optimization, propose and implement necessary evolutions for the site's proper development and updates, follow-up until production, monitor possible evolutions, short and medium-term recommendations for improvements.ONLINE CATALOG MANAGEMENT: write product descriptions, photo editing, upload products, organize categories, populate and maintain the product catalog, manage inventory, process and analyze product reviews.SHOOTINGS: prepare product and campaign shootings, choose styling, provide art direction recommendations, prepare items and model outfits, participate in shootings and select visuals.
- Vintage Kilo MarketCommunication ManagerRETAIL (SMALL BUSINESS)September 2021 - April 2022 (6 months)Lyon, FranceConcept of ephemeral sales of vintage/second-hand clothing and accessories in major and medium-sized cities in France.MISSIONS:- Support in steering the brand's digital strategy- Definition and implementation of the graphic charter- Web writing (storytelling, brand content, social media, articles)- Newsletter writing via Mailchimp and InDesign- Press relations: create press list, write press releases, contact journalists.- Production of visual content for social media: photos, videos (reels), graphic visuals, stories.- Creation and planning of communication elements related to events (visuals / text)- Influencer marketing strategy: select influencer(s), create partnerships, develop projects, monitor.
- This is CouilluFounderE-COMMERCEJanuary 2021 - Today (5 years and 5 months)Clothing brand designed and manufactured in FranceA contemporary and committed mindset, unisex and timeless clothing to dress everyday silhouettes.https://thisiscouillu.com/https://www.instagram.com/thisiscouillu/Collection designHandmade garment manufacturingWebsite development and managementVisual identity creationCommunity managementPhoto shoot organizationCustomer relationsOrder preparation and shipping
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Education
- Professional Bachelor's Degree in Operational Business Management - IAE LilleIAE Lille2015La Licence Pro a pour objectif de garantir une forte professionnalisation en gestion managériale. - Finance, contrôle et juridique - Management et stratégie - Gestion opérationnelle - Marketing / Communication - GRH
- University Diploma in Technology in Information and Communication, Business CommunicationIUT B Tourcoing2014- Communication interne et externe - Droit - Histoire des médias - PAO - Economie - Ressources humaines - Gestion budgétaire