Freelancer profile translated to English.

Description

Passionate about digital marketing and with a successful track record in online and offline project management, I create data-driven strategies and engaging content that generate concrete results.

Industry field of expertise

Languages

Chinese
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

ESCC Business School
Communication Officer
EDUCATION AND E-LEARNING
March 2025 - Today (1 year and 3 months)
Vitry-sur-Seine, France
Online Missions:
• Development and implementation of digital marketing strategies to increase the school's visibility and reputation on social networks.
• Analysis of data and web traffic using analysis tools (Google Analytics, etc.) to optimize natural referencing (SEO) and improve the school's ranking on search engines.
• Management and optimization of the school's website, including regular maintenance and updates.
• Creation, scheduling, and sending of email marketing campaigns.

Offline Missions:
• Collaboration with different school departments (administration, business relations, etc.) to ensure communication consistency.
• Design and creation of print communication materials (brochures, flyers, posters, etc.) and monitoring of their production until final delivery.
• Supervision of the execution of school space decoration and layout projects.
• Planning, organization, and participation in student events (fairs, conferences, open days, etc.).
Digital communication Google Analytics
ACCESFI
Community manager
CONSULTING AND AUDITS
October 2023 - Today (2 years and 8 months)
Paris, France
Development of a digital strategy tailored to the target audience of financial and audit consulting firms: (**+15% conversion; +30% time spent on site; +9% LinkedIn CTR**)
• Development of social media strategies and definition of SMART objectives
• Implementation of relevant KPIs to track campaign objectives
• Development of editorial calendars and content creation (texts, images, videos) (Use of **Figma, Canva, InDesign, Premiere Pro, PlayPlay, CapCut, Photoshop**)
• Creation and maintenance of responsive and optimized websites with WordPress
• Implementation of web analytics tools and site optimization (Use ofSEMrush, Google Analyticsand **Hootsuite**)
Digital communication Adobe Premiere Social networks

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Master of Management
Ecole EAC
2019
Master 2 Management du Marche de l'art
Master of Science
Inseec
2024
Marketing Digital & E-commerce

Diane Guo

Community manager, digital project manager

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