You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Diane FastrezDF

Diane Fastrez

Head of Brand & Content | 12 years of experience đź’Ą

€800/day
Paris 12e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Diane

After 4 years of operating solely by word-of-mouth, I'm launching on Malt in 2026! For the occasion, I'm offering -25% for the first 3 missions 🔥

----------------

MY OFFER 👇

Ex-Head of Brand & Content (Agricool) | Ex-co-founder (Senja - project sold)

I put communication and content at the service of businessđź’Ł

I support startup leaders and high-ambition companies and brand teams to stop communicating without ROI and refocus efforts on impactful operations, engaging content, and actions that serve the company's objectives.

12 years of experience in communication & content, in various environments:
– 1 year leading the brand strategy for a consulting firm (Ingima)
– 5 years building & deploying the Agricool brand (grew from 3 to 80 employees)
– 2 years building a tourism brand from scratch (sold)
– 4 years as a freelance Head of Brand & Content

My approach is deliberately focused and efficiency-oriented:
– 1 clear objective defined together
– a precise scope (deliverables, expectations, resources, etc.)
– transparent follow-up

I intervene as Head of Brand or in targeted missions to structure, prioritize, and activate your communication strategy -without the fluff.

___

MISSION EXAMPLES 👇

> Brigad: writing an impact report... actually read by the target audience
> Dift: conceptualizing and managing the No Bullshit newsletter... to generate B2B leads
> Ulule: writing the weekly newsletter (1.2M)... to make every campaign a success
> Executive Ghostwriting: impactful content... to generate key contacts
> Comms Strategy: audit and breakdown of communication strategies... to make brands take off
> Carbo: writing SEO-optimized long-form content... to make organic traffic the primary acquisition lever for the company

___

SHALL WE CHAT? đź’Ś

Send me a private message. Response within 48 hours.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Basic

Can work on-site
Paris 12e Arrondissement (up to 10km)

Experience

  • Jool
    CMO
    TRANSPORTATION
    September 2024 - December 2024 (3 months)
    Paris, France
    Deploy the Jool brand to improve brand awareness.

    Overview of my missions👇

    âś… Manage the newsletter (25% open rate, from 4 to 8K subscribers in 3 months)
    âś… CRM implementation (30% average open rate and 6% click rate)
    âś… LinkedIn Ghostwriting (from 0 to 5K impressions/month and 300 clicks/month)
    LinkedIn Ghostwriting CMO (Chief Marketing Officer) Services Branding
  • Livementor
    Digital Strategy Management
    TECH
    January 2023 - Today (3 years and 4 months)
    Paris, France
    Definition and implementation of the company's social media strategy(64K followers on Instagram) as well as the 23h59editions account (15K followers) - a recently acquired company.

    This involves 👇

    âś… Strategy definition
    âś… Editorial line definition
    âś… Creation of organic and ad content (photos & videos)
    âś… Community management (with the goal of creating an authentic connection)
    âś… Performance tracking (engagement rate, growth, etc.)
    Social Media Social Media Communication Social Media Strategy Social Media Optimization (SMO) Digital Communication
  • Carbo
    SEO Optimized Article Writing
    ENVIRONMENTAL
    January 2023 - Today (3 years and 4 months)
    Paris, France
    Writing 3 articles per month.

    Each content is aligned not only with the brand's editorial line (Carbo, specializing in corporate carbon footprint assessment) but also with SEO requirements (titles, meta descriptions, keyword optimization, etc.).

    Some examples of achievements 👇

    âś… On the topic of carbon footprint calculator: https://www.hellocarbo.com/blog/reduire/simulateur-bilan-carbone-comment-ca-marche/

    âś… On the topic of CO2 footprint: https://www.hellocarbo.com/blog/calculer/co%e2%82%82/

    âś… On the topic of climate dividend: https://www.hellocarbo.com/blog/compenser/dividende/
    SEO Writing SEO Web Content Writing Copywriting Content Writing

Recommendations

Joyce C.JC
Aurélia GuedjAG
FU
Joyce C. and 2 other people have recommended Diane

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master 2 (M2)
    Ecole supérieure de Commerce de Toulouse
    2015
    Master Grande Ecole avec option Marketing des Services réalisé en alternance.
  • Bachelor's degree (erasmus)
    University College of Birmingham
    2014
    Licence en marketing et communication Cursus entièrement en anglais

Skill set

Categories