Freelancer profile translated to English.
Back to original languageAbout Diane
Hello, I'm Diane, your freelance e-commerce and digital strategy expert!
After 10 years of experience in e-commerce across various sectors, I offer you my expertise for managing your e-commerce site.
Do you need help structuring your acquisition strategy to achieve your e-commerce goals? Let's build it together!
Are you looking for someone for graphic design, setting up your newsletters, or daily management of your e-commerce store? Count on me to take care of it and free up your time for your priority tasks!
Feel free to contact me to establish a support plan together.
I can help you with:
- Analyzing the current situation to improve the performance of acquisition channels
- Writing an annual animation plan (special operations, product focuses, launches, etc.)
- Managing your email strategy from construction to implementation
- Writing SEO-optimized content
- Overall site management (updating banners, creating new products/services)
- Customer service management
- And much more, let's discuss it!
As a web marketing enthusiast and a good self-taught individual, the list above is not exhaustive.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Lyon (up to 10km)
Experience
- EPOCHDENFANCEE-COMMERCE MANAGERE-COMMERCEFebruary 2025 - February 2026 (1 year)Lyon, FranceStrategic and operational support for the development of the B2C website sylvanianfamilies-boutique.fr:- Strategy writing- Operational deployment of campaigns and special operations- Partner management- Budget and stock management- Performance analysis and reporting- Customer service management
- Epoch d'EnfanceE-COMMERCE MANAGERE-COMMERCEApril 2018 - September 2024 (6 years and 5 months)Sceaux, FranceDefinition of e-commerce strategy / strategic recommendations.P&L and budget management.Data analysis and reporting.Management of service providers (web agency, SEA specialist, SEO specialist)Performance monitoring (acquisition, recruitment, traffic, etc.).Operational implementation:- Graphic design,- Landing page creation,- Newsletter creation, setup, targeting,- On-site optimization,- E-merchandising,- Etc.Customer service management:- Strategy definition- Procedure creation- Handling of special cases
- IntelwareEMAIL MARKETING MANAGERTECHSeptember 2016 - March 2018 (1 year and 6 months)Gennevilliers, FranceEmail strategy and implementation on SendinblueUpdate and segmentation of the customer baseManagement of the e-commerce site on PrestashopWebsite traffic +10%Open rate +4 pointsNewsletter +20% subscriptions
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Education
- MASTER II MARKETING, COMMERCIAL MANAGEMENT AND INTERNATIONAL MANAGEMENT Specialization in e-commerce and multichannel strategiesIDRAC Business School2014MASTER II MARKETING, GESTION COMMERCIALE ET MANAGEMENT INTERNATIONAL Spécialité e-commerce et stratégies multicanal
- UNIVERSITY EXCHANGE TRIMESTER IN THE USAJohnson & Wales University2013TRIMESTRE UNIVERSITAIRE EN ÉCHANGE AUX USA