Diane Ceccarelli

- Transition Manager & Management Committee member within the Schertz group (35 own stores and LUZ purchasing & service center for 2200 independent optical stores - €230M). I led the implementation of a cross-functional marketing department within the Group and managed 12 people (communication, training, marketing, digital). I designed & deployed commercial transformation through the complete overhaul of LUZ (offering repositioning, new visual identity, prospecting website) and the growth plan for the 35 optical stores.

- Consultant for Audition Conseil (franchise of 450 audiologists): construction of B2B commercial argumentation, member recruitment plan, and relations with schools.

- Consultant for flo-Optics (international industrial startup): construction of commercial discourse, prospecting plan, marketing and communication strategy.

- Support for SMEs in retail and healthcare (positioning, business plans, fundraising, tender responses)

Responsible for the definition and operational deployment of all marketing and communication activities for 10 subsidiaries and over 150 distributors.

Member of the Group's Executive Committee. Team of 9 people (communication manager, product managers, analyst, digital project manager)

- Marketing Excellence: new product introduction process (including offering positioning, market research, consistent training and communication across the group, KOL programs)

- Digital Communication: strategy, lead generation and management

- Launch of new offerings around Telemedicine and Artificial Intelligence diagnostics: definition, positioning, targeting, communication, KPI monitoring

- Commercial Support: deployment of CRM (SalesForce), sales presentation software (Showpad), LMS platform (Brainshark)

- Management of global & subsidiary marketing teams: recruitment, organization, skills development, career progression

In charge of the photochromic category, including the consumer brand Transitions, for Essilor's global Marketing.

Oversight of product innovations, services, marketing, and commercial campaigns. Strategic planning, product line management, new product development and commercialization, regional and commercial support. Team of 2 brand managers.

- Development of an innovative service for measuring Light Sensitivity in-store (Lumiz 100, Silmo d'Or 2019 winner): strategic oversight, strong collaboration with R&D teams, business plan with regional leaders, marketing package

- WW deployment of innovations (Color Styles, Mirror Flashes) to rejuvenate the brand image and support commercial development