Diane Bouthillon De La Serve

Passionate about brand identity and retail, with a particular interest in the evolution of trends (stylistic and societal), my goal is to increase your brand potential and awareness through a coherent visual territory, and a relevant and fluid customer experience.

Specializing in brand strategy and concept, I help you define or redefine your brand DNA and its identity, to optimize the uniqueness and coherence of your global design with your positioning:

— brand platform and activation strategy;

— customer experience and user journey;

— UX/UI and design thinking;

— operational marketing & communication;

— visual merchandising, store design & showcase.

I enjoy working in a collaborative environment, and because of my experience at the advertiser (more than 10 years as an employee), I will be able to integrate with emotional intelligence into your teams to meet your needs, while taking into account the human element.

Confirmed experience in project management, branding, artistic direction and multidisciplinary team management.

Creative while being customer and business oriented.