Freelancer profile translated to English.
Back to original languageAbout Diane
After 10 years of experience as a marketing/communication manager for major sports brands, I am now heading my communication agency, My Sport Communication.
WHAT I DO
I support advertisers in their communication strategy and daily sponsorship activation. Specifically, I develop and help you produce impactful and relevant sponsorship activation actions, while communicating around them.
DOING IS GOOD, LETTING KNOW IS BETTER.
WHAT DRIVES ME
I believe in the power of sport to bring brand content to life and give it meaning.
To create engagement with your audience, to reach your public, to give meaning internally to your employees, and much more...
SOME CLIENT REFERENCES
🔹Transport supervisor at Roland Garros 2024 for the FFT - in partnership with Renault
🔹Management of partnerships with renowned athletes (Florent Manaudou, Alain Bernard)
🔹Press officer for the 2023 and 2024 Tour de France Men and the 2023 Tour de France Women
🔹Community manager for Senseo France as part of the partnership with the Tour de France
🔹Influencer marketing and strategic consulting for the Performe brand
🔹Sponsorship activations with the professional cycling team Arkéa Samsic
🔹Speaker in business schools for Sport Business (ISG Lyon, Win Sport School, PPA Sport)
A LITTLE MORE ABOUT ME
"What I do best is share my enthusiasm" Bill GATES
MY VISION
I believe in people more than in advertising bombardment. I believe in opinion leaders, in the emotional dimension of sport, and in authenticity above all as the best marketing tools.
"What I do best is share my enthusiasm" Bill GATES
French
Native or bilingual
English
Fluent
Can work on-site
Nice (up to 50km), Paris (up to 100km), Lyon (up to 100km)
Experience
- My Sport CommunicationCommunication ManagerSPORTSMarch 2022 - Today (4 years and 5 months)06250 Mougins, France🔹Support for athletes/brand ambassadors/clubs in their communication strategy🔹Sponsorship strategy design🔹Support for companies/advertisers in developing and activating sponsorship strategy🔹Influencer marketing and brand activation > Activation mission on the 2023 Tour de France Men and Women for SENSEO🔹Trainer in higher education at sports business schools (ISG Sport, Win Sport School, PPA Sport) for the following subjects: communication in sport, marketing, merchandising, social media management, brand strategy in sport...
- Aqualung GroupMarketing Manager France BeneluxOctober 2020 - April 2022 (1 year and 6 months)Sophia Antipolis, France– Development and execution of the marketing action plan for the group's 5 brands- Execution, implementation, and integration of trade marketing tools with all our retailers in France and Benelux for the group's brands- Coordinates the creation of point-of-sale promotion tools and the organization of operations- Coordination of trade shows (diving show, SOFINS, etc.) and local events with retailers- Provide content and ensure control of customer publication content- Collaboration with the local graphic design team to carry out projects such as catalogs, advertising visuals, showrooms- Support sales directors and field sales teams- Community management- Organization and monitoring of print/web advertising and public relations- Budget control- Management of sponsored ambassadors and athletes- Organization of sales conferences and dealer meetings
- WATER SPORTS DIFFUSIONSales DirectorNovember 2019 - February 2020 (3 months)Provence-Alpes-Côte d'Azur, FranceImplement and develop commercial policy Ensure commercial objectives Animate and develop the network of agents Maintain the catalog and establish price lists
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Education
- Master 2 (M2), Engineering and Management of Sports OrganizationsToulouse School of Management2014Master 2 (M2), Ingénierie et management des organisations sportives
- Bachelor's Degree, STAPS (Sports Science and Techniques) with a specialization in Sports Organization ManagementUniversity of Bordeaux2011Licence, STAPS option management des organisations sportives