Freelancer profile translated to English.
Back to original languageAbout Diane
10 years of experience in creating strong brands, repositioning offers, and generating qualified leads in startups, scale-ups & large corporations, in France and internationally.
I help ambitious companies transform their vision into measurable and sustainable growth through a clear and data-driven marketing strategy.
I have designed and executed strategies for B2B, B2C, and B2B2C targets, in local and global markets, for online & offline services and products.
🔹 What I do
• Market analysis & definition of clear OKRs
• Marketing & go-to-market strategy
• Branding, repositioning & creation of strong brands
• Acquisition & growth
• Budget, P&L & KPI management
• Direct & transversal management of multicultural teams
🔹 My impact
• Accurate and aligned repositioning, strengthening visibility & acquisition
• Generation of thousands of qualified leads
• Implementation of processes and methodologies in agile environments
• Ability to quickly grasp issues and adapt to context
• Uniting and motivating teams around ambitious goals
🔹 What I'm looking for
A strategic & operational marketing mission in an ambitious environment, with the possibility of managing a team and overseeing a 360° vision: market & user understanding, data-driven strategy, pragmatic execution, and operational follow-up.
A data-driven, user-centric, and results-oriented position to drive and support teams towards their goals.
🌱 Interest in health, ecology & circular economy, tourism, and food.
🌍 Bilingual French / English, good level of Spanish.
I bring a sense of organization, agility, high standards, positivity, tenacity & open-mindedness.
Strong direct and transversal managerial skills: I motivate by giving purpose and remaining attentive, to move forward collectively towards our goals.
My values: Courage, Passion, Ambition, Integrity & Collaboration.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Montpellier (up to 20km)
Experience
- Ignition ProgramChief Marketing OfficerHUMAN RESOURCESNovember 2020 - August 2023 (2 years and 9 months)Paris, FranceIgnition Program, B Corp certified, supports startups and scale-ups in their HR hyper-growth by facilitating the recruitment, training, and retention of their talent. Our mission: to align individuals and organizations to foster personal fulfillment and collective utility.• Defined and implemented the global marketing strategy: from branding to customer acquisition and retention, while managing the budget and P&L• Recruited, trained, and supervised a marketing team of 9 people with 3 pillars: Brand, Acquisition, R&D• Repositioned the brand to meet market changes and customer expectations.• Integrated data and reporting into the core of the decision-making process, improving efficiency through increased automation.• Increased qualified leads by 65% (85% organic vs. 15% paid) and generated +35% revenue in 2022 vs. 2021 through: content strategy/SEO, SEA, PR, events, nurturing
- MOOGlobal Product Marketing ManagerPUBLISHINGAugust 2018 - November 2019 (1 year and 3 months)Londres, United KingdomMOO is an online printing company that makes design accessible to everyone. It offers quality printed products, combining technology and design.• Managed a global portfolio (£31M revenue in US, UK, France, Italy, Germany, Spain, …) (B2C and B2B): everything except business cards• Increased revenue and penetration through new product launches, A/B tests, a new pricing and promotions strategy, and sample launches.• Validated and implemented the 2019 and 2020 strategy with clear OKRs and KPIs, considering the 5Ps based on channels.• Managed multidisciplinary teams (12 different teams) and one direct report.
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Education
- MSc in Business Management majoring in MarketingGrenoble Ecole de Management2013Cours suivis : Marketing, Vente, Gestion de Projet, Stratégie, Comptabilité, Finance, Entrepreneuriat, Innovation...