Freelancer profile translated to English.

Description

Hello,

I help B2B companies turn their marketing activities into structured lead generation systems with clear KPIs and measurable business impact.

My focus is on building and optimizing performance campaigns with strong attention to lead quality, conversion rates, and cost efficiency. I combine strategic planning with hands-on execution based on clearly defined performance goals.

With more than 18 years of experience in marketing, I have worked with both existing and newly built campaign structures. What usually makes the difference is not the channel itself, but how the entire system is designed and optimized.

I would be pleased to share how your current setup could be structured and improved for better results.

I look forward to a brief exchange about your goals and current situation.

Kind regards,

Diana Schulze

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km)

L'Oréal Deutschland
Project Management Market Launch & Sales
LUXURY GOODS
July 2023 - Today (3 years and 1 month)
• • Creating social media campaigns, reports, and KPI analyses
• • Product launches in the market
• • Planning and managing all digital projects and campaigns
• • Adapting the website, building various tiles
• • Processing SEA and SEO campaigns for online and offline campaigns
• • Writing annual and quarterly strategies to increase image, awareness, and sales
• • Market research and trend analyses
• • Optimizing ongoing advertising campaigns
• • Training and hiring new employees
• • Content creation
• • Budget and forecast planning
• • Implementing sales-promoting measures
Strategic Planning Lead Generation Performance Marketing Project Management Budget Planning
Samsung Electronics GmbH
Interim Head of D2C & D2B Department
RETAIL (SMALL BUSINESS)
May 2022 - May 2023 (1 year)
• • Strategic campaign planning B2B and D2C
• • Developing new social media trends for Samsung
• • Digitalization of marketing processes
• • Budget and forecast planning
• • Development of target group strategies
• • Lead generation
• • Organization of promotions and events
• • Attending press appointments
Lead Generation Social Media Strategic Planning Content Marketing
ECE Groupe
Digitalization Officer
January 2021 - April 2022 (1 year and 3 months)
• • Campaign planning, processing, and optimization
• • Organization of trade fairs, events, and mall openings
• • Creation of new reports and simplified reporting mechanisms in Power BI dashboards
• • Digitalization of marketing processes
• • Budget planning, control, and optimization
• • Development of target group strategies
• • Building and processing reports
• • Development of a digital mall
• • Development of new advertising strategies
• • Lead generation
• • All back-office tasks