Diana Geman-Wollach

Available for consulting in all-purpose marketing projects, from product or feature launches to campaign strategy and management.

Expertise in the arts/music, SaaS/technology, VC/startup spaces and more, including work for companies like Sofar Sounds, IRIS Audio Technologies, Connect Ventures, Northzone, Partech Partners, OnLoop, and others. Special interest in working with businesses who prioritise sustainability and purpose.

Past work includes: conceptualising and launching new products and features; putting together multi-channel marketing campaigns including website, newsletters, email, SMS, social media, ads, street marketing, etc; copywriting and editing newsletters, articles, whitepapers, reports; fine-tuning pitch materials clients and/or investors; managing PR, including press releases and outreach.

Led marketing for the world's largest concert community; Oversaw global brand and positioning, content, social media (376K followers), email/SMS (1.7M global email subscribers), as well as global and local marketing campaigns; Collaborated with Experiences and Product teams on product development and go-to-market strategies, e.g. introducing and growing new show types such as Sofar Dance, Comedy, Singles Nights and more; Directed customer research, segmentation, and UX/UI to fulfill customer needs and improve customer journey; Supported other areas of the business, e.g. Partnerships and VIP

Led product marketing for the world's largest concert community; Understood and served multiple stakeholders in a marketplace environment throughout their customer journey: artists, fans, hosts, and a global network of independent show curators; Spearheaded and rolled out go-to-market plans and integrated product marketing campaigns; Expanded brand and product architecture to integrate new offerings