About Diana
All the effectiveness of a team concentrated in a single freelancer.
Content that captivates. Impactful materials. Projects that succeed.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Conversational
Experience
- Réalisation de projet personnelWorld TourFebruary 2023 - February 2025 (2 years)
- Undertook a 2-year world tour, exploring 9 countries in Latin America and 7 countries in Asia
- In-depth discovery of local cultures, adaptation to varied and unforeseen environments
- Autonomous budget management, logistical organization, and continuous problem-solving
- Development of intercultural communication skills and personal flexibility
- Proactive approach in itinerary planning and optimization of available resources
- STANLEY BLACK & DECKER France SASProduct Manager & Trade MarketingRETAIL (SMALL BUSINESS)March 2022 - January 2023 (10 months)Lyon, France
Operational Marketing:
- Operational implementation of the annual marketing plan: definition of promotions, development of sales mechanics...
- Translation of marketing documents from European teams (presentations, product sheets, sales pitches...) for distribution to French sales teams.
- Updating prices and preparing promotional purchase orders
Creation of Sales & Communication Materials
- Creation of communication visuals and internal marketing materials (flyers, posters, customer catalog, product sheets, brochures, PowerPoint presentations...)
- Full production monitoring up to printing: validation, printer order, shipping to teams across France
Online Material Quality Control:
- Verification of product page compliance on websites: presence of visuals, complete descriptions, up-to-date technical specifications, displayed prices, downloadable documents...
Range Development:
- Management and development of product ranges in collaboration with European product teams
- Monitoring of sales by product and key accounts, preparation of reports and detailed analyses
Launch & Go-to-Market:
- Active participation in product launches including creation and go-to-market strategy
- Production of launch materials (brochures, sales pitches, point-of-sale displays...)
- Design and go-to-market of launch kits for new products
Benchmarking & Commercial Intelligence:
- Regular competitive monitoring to adjust product strategy
- Product benchmarking to position the offering against competitors
- Stryker FranceHospital Markets AssistantMEDICALFebruary 2021 - August 2021 (6 months)Lyon, France
Commercial Offers & Compliance:
- Development and execution of price offers tailored to client needs
- Verification of offer compliance with public procurement requirements
Customer Relations & Satisfaction:
- Management and processing of customer inquiries via email
- Analysis and continuous improvement of the customer satisfaction process to optimize the experience
- Reception and management of incoming phone calls
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Education
- Master in Management of Operational Units, specializing in Marketing & CommunicationAscencia Business School2019
- Bachelor in Responsible Commercial and Marketing Development, specializing in Negotiation & SalesAscencia Business School2017