Freelancer profile translated to English.
Back to original languageAbout Diana
Freelance Senior SEA/SMA Consultant specializing in digital acquisition and performance marketing, with strong expertise in managing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
I help companies define, manage, and optimize their acquisition strategies to maximize their ROI and conversions.
My expertise:
- SEA & SMA Acquisition Strategy
- Creation, management, and optimization of Google Ads campaigns (Search, Display, YouTube, Performance Max)
- Management of Social Ads campaigns: Meta, LinkedIn, TikTok, Pinterest
- Management of significant budgets and ROAS optimization
- Tracking & analytics: GA4, GTM, Looker Studio, pixels & conversions API
- A/B testing and continuous performance optimization
- KPI analysis, reporting, and strategic recommendations
- Lead generation & e-commerce
What I bring:
- A results-oriented and business-focused approach
- Strategic vision combined with strong operational capabilities
- Excellent command of conversion funnels and tracking
- Smooth collaboration with marketing, creative, and tech teams
- Constant monitoring of advertising platform and algorithm evolutions
Sectors supported: E-commerce, SaaS, retail, luxury, B2B, startups, mobility, real estate, tourism, and services, and more.
Tools mastered: Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Microsoft Ads, Semrush, Data Studio, Hotjar.
Available for strategy missions, audits, scaling, ad account redesigns, or long-term operational support.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FreelanceDigital Acquisition ManagerENVIRONMENTALSeptember 2020 - Today (5 years and 10 months)Paris, FranceDesign and implement digital campaigns for various clients, notably for Elite Web in lead generation for the renovation sector, achieving exceptional performance of over 150K leads per year, with a drastic reduction in acquisition costs by over 30% and a 100% increase in profit margins.
- Let's clicMedia BuyerDecember 2017 - February 2020 (2 years and 1 month)Paris, FranceManage and deploy SEA and Display campaigns for a client portfolio with the objective of either: optimizing their online presence, increasing their sales while maximizing acquisition costs, or generating leads through their forms.- Prepare performance activity reports to present to clients- Develop recommendations to optimize the acquisition funnel and increase- buyer average order value.
- AlldataBusiness Developer France ZoneJanuary 2015 - January 2016 (1 year)Cologne, NW, Germany- Prospecting and telemarketing to garages in France, Belgium, and Luxembourg- Negotiation of a 1 million euro contract over 3 years with Bosch France for the deployment of the Alldata solution across its network of 500 specialized garages.
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Education
- Commercial and Marketing Manager, Bachelor's degree +4Institut des cadres supérieurs de la vente - ISCV2014Responsable commercial et marketing Bac +4
- Bachelor's Degree in Economics and ManagementCnam Paris2008Licence Économie Et Gestion