Diana Calvo

Digital marketing - Commerce - Sale and promotion of services/products – Management of advertising accounts

• My training and experience as an employee and as a freelancer allows me to focus on the use of classic techniques and Marketing trends adapted to digital transformation to generate visibility, facilitate the attraction and loyalty of customers and the search for new markets.

• Design, execution and evaluation of marketing campaigns and implementation of the communication plan.

• Effective techniques for the identification of niches, and phases of attraction and conversion and loyalty

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. Writing content with copywriting techniques aimed at organic search and positioning (SEO) to accompany a user from the beginning of their purchase process to the final transaction.

• Brand content and strategic branding, value proposition, excellence of products and services.

• Team management platforms: Slack, Trello, Google Docs, Asana, Evernote...

• I write on my blog about digital marketing, the socio-cultural sector, well-being and voiceover. A meeting point where I share knowledge and experiences about voice and sound as a tool for personal and professional development.

Administration, secretarial, customer service

• Management of communication from the first contact with the client: response to requests, preparation, planning and personalized production for each objective.

• In administrative tasks I give great importance to order, organization, and logistics, to maintain optimal communication and quality of work.

• Face-to-face customer service and switchboard, organization and management of agenda. appointments, meetings, transfers and trips. Registration and classification of documentation (budgets, suppliers, stock, permits, inventory, databases...). Filtering of calls, correspondence and emails.

• Representation tasks in inspection visits and public relations with team, clients and suppliers.

• I work to facilitate the optimization of communication between company and client. Personalized attention, transmission of information and anticipation of needs.

Management and organization of Events. Organization of activities in the tourism, leisure and business sector.

• Teambuilding, incentive and outdoor activities: congresses, festivals, ceremonies, parties, conventions, presentations...

• Public relations, tourist animation and group dynamization. Organization, planning and implementation of the activity program (children, youth and adults.), supervision and security.

• Through my work and personal experience (hotels, camps and extra-curricular activities) I have expanded my knowledge in working with children, communication with parents/guardians, organization of the most administrative part and, problem solving as well as customer orientation of high-level Hotels.