Diana A.

Design and prototype, focusing on responsive and adaptive design principles, applying knowledge of human factors, Interaction Design, and ensuring a seamless and accessible user experience across all devices. I use Figma and Adobe Creative Suite to create wireframes, prototypes, and high-fidelity designs. Recently worked on projects like designing a learning web app focused on continuous education and community, and a platform for career growth progression. Feature prioritization & GTM Strategy: Prioritise product features based on market demand, business goals, and technical feasibility. Manage the target market, value proposition, and pricing strategies in excel, Notion and Asana. UX Research: Conduct user research to uncover insights into user behaviors, needs, and pain points according to the industry's needs. Utilize these insights to inform product decisions and build great products. Stakeholder management: collaborate closely with engineers and stakeholders to conceptualize and implement design solutions that meet business and user needs. Workshops: Organizing and structuring innovation workshops, such as MVP prototyping, Product Strategy, & Design Sprints. Feb 2024 Present

Team Leadership: Managed and mentored a team of four designers and supervised two UX researchers, guiding their career growth and design execution. Product Design: Led multiple UX design projects, including Search Filters, -3% churn rate, 22% increase in engagement rates and

End-to-end Design: Led the design of sensemaking and research modules, creating complex workflows for client-facing User Interfaces, Layout tools, User Interfaces, upload flows, admin panel settings, and developer panels. Prototyping: Developed wireframes and prototypes to communicate product ideas and features to stakeholders effectively, applying expert knowledge of Interaction Design principles under an agile methodology using multiple design tools such as Figma and Miro. Cross-functional Collaboration: Worked closely with developers to ensure accurate and consistent implementation of front-end development. User Feedback Analysis: Analyzed user feedback and data to identify areas for improvement and guide product decisions. Team Mentorship: Mentored product designers, fostering their professional growth and development. Usability Testing: Established usability testing as a core component of product development, promoting a user-centered design approach. Exhibited a strong commitment to taking responsibility for project timelines and deliverables, ensuring projects were completed on time and within budget.