Diana Alves

Design & deployment of the Social Media & Marketing strategy for Canopee Group and its brands Content creation & community management: podcast, interviews, blog posts, reels - sales pitches, video shoots (filming & editing) photo shoots, white papers, infographics, motion design etc. to enhance employer branding E-reputation strategy - moderation & digital monitoring Reporting & KPI Analysis CRM & Marketing Automation Campaigns: Newsletters, sales prospecting emails etc. Project management for branding redesign in collaboration with external agencies Digital, Technology & Competitive intelligence, Benchmarking Management of Social Media ADS campaigns on Linkedin, Instagram, Facebook, SMA/Google Adwords campaigns - Budget management SEO Optimization Management of CRM campaigns: Newsletter creation, distribution & KPI analysis Talent onboarding, organization of corporate events/seminars/trade shows etc. & creation of goodies Management of apprentice

Definition & deployment of the cross-channel digital communication strategy for Babilou France social networks Content creation (interviews, reels, photo shoots, blog articles, newsletters etc.) Management, monitoring, and analysis of SMA/Google Ads campaigns & Project management in collaboration with external agencies - Budget management Reporting & KPI Analysis Influencer marketing & crisis communication (statement writing, monitoring, SM moderation)

Design & deployment of the Social Media & Marketing strategy for Canopee Group and its brands: Awalee, Keepling & Coperneec Content creation & community management / strategic planning on Linkedin, Youtube, Facebook, Instagram (white papers, infographics, motion design etc.) Reporting & KPI Analysis Brand identity creation (artistic direction/graphic charter & creation of web/print assets & webmastering via CMS Wordpress Digital, Technology & Competitive intelligence, Benchmarking Management of Social Media ADS campaigns on Linkedin, Instagram, Facebook, SMA/Google Adwords campaigns - Budget management Management of CRM campaigns Talent onboarding & organization of corporate events/trade shows etc.