Freelancer profile translated to English.
Back to original languageAbout Diaa
With 20+ years of senior commercial experience in international markets, I help Belgian and European companies enter and grow in the Middle East and Africa.
As a native Arabic speaker based in Belgium, I bridge the gap between European businesses and Arab markets — combining cultural intelligence with hands-on commercial expertise in market entry strategy, distributor identification and coaching, partner development, pricing, and business development.
My background spans leadership roles at global companies (Terumo BCT, Alcon) across MEA, Central & Eastern Europe, and the Mediterranean, managing 25+ distributor partnerships and launching products in complex emerging markets.
I work in English and Arabic. Whether you need a market assessment, a go-to-market plan, or an experienced commercial partner to open doors in the Arab world — I can help.
Arabic
Native or bilingual
English
Fluent
Dutch
Conversational
French
Conversational
Can work on-site
Antwerpen (up to 50km)
Experience
- Terumo BCTMarket Development Manager — MEAOctober 2022 - November 2025 (3 years and 1 month)Brussels, BelgiumReporting to Cluster Manager for the Middle East & Africa region.■ Owned therapeutic line sales and business development across MEA, driving therapy adoption and revenue growth.■ Coached local distributor partners to become self-sufficient in sales funnel management, end-user training, and field troubleshooting.■ Defined regional pricing strategy, balancing profitability with sustainable patient access.■ Spearheaded flagship long-term projects: Therapeutic Plasma Exchange for neurological patients in Egypt and automated RBC Exchange for sickle cell disease management in Saudi Arabia — focused on prescriber education, patient access and local KOL development.■ Built collaborative ecosystems with adjacent suppliers to deliver end-to-end solutions to customers.
- Terumo BCTMarketing Manager — EMEA Developing MarketsFebruary 2020 - October 2022 (2 years and 8 months)Brussels, BelgiumReporting to Marketing Director EMEA.Diaa Amin | Curriculum Vitae Page 2■ Owned market intelligence: share & penetration tracking, segmentation, and pricing strategy.■ Designed and rolled out commercial strategies across customer segments and the full product portfolio intargeted developing markets.■ Identified and secured growth opportunities and launched new marketing programmes with supporting tools.■ Developed and executed regional sales & marketing plans, including KOL management plans.■ Led product training for distributors and end customers across the region.
- Terumo BCTRegional Sales Manager — Therapeutic Systems MEAOctober 2018 - January 2020 (1 year and 3 months)Brussels, BelgiumLed a team of 3 therapeutic sales consultants across the Middle East & Africa region.■ Set and delivered Therapeutic Systems business goals; provided planning, leadership and growth direction for Terumo BCT distributors.■ Designed and implemented business strategy into operating plans, targets and forecasts.■ Built strong working relationships with distributors and customers in partnership with corporate Area Managers.■ Guided distributor sales / therapy specialist teams to deliver area sales goals; owned pricing strategy for Therapeutic Systems products in the region.■ Collaborated cross-functionally with Marketing, Sales Support and Customer Support.
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Education
- Bachelor of Pharmaceutical SciencesAin Shams University2001Bachelor of Pharmaceutical Sciences
- Consultative Selling Training Program RichardsonSales Performance2025Consultative Selling Training Program Richardson