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Devran CatakDC

Devran Catak

CRM & CX Consultant / Business Analyst

€700/day
Düsseldorf, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Devran

I support companies in clearly structuring customer experience, CRM, and digital customer processes and translating them into actionable measures. My focus is on customer journeys, CRM and portal processes, loyalty, churn, consent management, and business IT requirements.

My strength lies in quickly understanding complex topics, cleanly sorting requirements, and deriving clear next steps for strategic decisions, digital projects, and operational implementation.
  • German

    Native or bilingual

  • English

    Fluent

  • Turkish

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Düsseldorf (up to 50km)

Experience

  • Wants & Needs UG (haftungsbeschränkt)
    Founder & Strategy Consultant
    CONSULTING AND AUDITS
    May 2026 - Today (3 months)
    I support companies in the strategic development of customer experience, CRM, and digital customer processes.

    To this end, I analyze customer journeys, positioning, value proposition, loyalty and churn logics, as well as business IT requirements, and translate them into clear decision-making bases, roadmaps, and actionable measures.
    Customer Relationship Management (CRM) Customer Journey Customer Experience Digital Transformation
  • Iskander Business Partner GmbH
    Management Consultant CRM & Customer Experience
    CONSULTING AND AUDITS
    December 2022 - September 2025 (2 years and 9 months)
    Consulting companies on strategic and operational issues related to customer experience, CRM, digital customer processes, and transformation. The focus of my work was the analysis of customer journeys, CRM and portal processes, the recording and structuring of functional requirements, and the translation of business goals into epics, user stories, roadmaps, and decision papers.

    I worked at the interface between business departments, IT, and management, moderated stakeholder coordination, prepared management presentations, and supported the prioritization of measures. Project content included, among others, customer journey optimization, digital portal landscapes, consent management, loyalty/churn logics, personalized customer communication, and business case evaluation.
    Customer Journey Customer Relationship Management (CRM) Customer Experience Digital Transformation
  • Telekommunikationsunternehmen
    Business Analyst
    TELECOMMUNICATIONS
    April 2024 - September 2025 (1 year and 5 months)

    Portal Consolidation & Migration to a Central Self-Service Portal

    • Analysis of existing customer portals, digital processes, and customer journeys in the self-service context
    • Recording, structuring, and prioritizing functional requirements in coordination with business, IT, and relevant stakeholders
    • Translation of functional requirements into epics, user stories, backlog inputs, and actionable work packages
    • Support in the conception of a central self-service portal for consolidating multiple existing portal solutions
    • Interface function between business departments, development/IT, and project management
    • Preparation of decision bases, status documents, and management presentations
    Scrum Customer Journey Digital Transformation Business analysis

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Education

  • Economics B. Sc
    University of Duisburg-Essen
    2022
    Volkswirtschaftslehre B. Sc
  • Semester abroad
    Konkuk University
    2019
    Auslandssemester

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