Freelancer profile translated to English.

Description

With 20 years of experience in services and business consulting, I bring a 360° vision of marketing to support both tactical and strategic projects. My services are divided into 4 main areas:

1/ Digital marketing

- Adwords, facebook ads, google ads, linkedin ads campaigns

- Social network animation

- Website redesign

- Content strategy, ideal customer profile

- Growth strategy, hubspot automation

2/ Business insight & data

- Customer, prospect study

- Business plan

- Segmentation

- CRM & Data

3/ Communication

- PR, events

- Creation of tools: brochures, battle cards, best practices, customer testimonials, etc.

4/ Management

- Budget

- Recruitment of marketing teams

- Management of service providers and agencies

More recently, I joined a legal and strategic consulting firm to set up a marketing service and support them on digital transformation projects.

Accustomed to working with multiple English or French agencies, I am comfortable on international projects. My favorite sectors are consulting, the environment, fashion, technical or industrial products with high added value, services to businesses, SaaS companies.

At your service for your projects!

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Egis
CMO
CIVIL ENGINEERING
January 2025 - Today (1 year and 5 months)
- Launch of the marketing roadmap
- Expression of needs Dynamics Customer Insights (marketing automation Microsoft 365)
LexisNexis
Digital marketing manager
PUBLISHING
February 2024 - Today (2 years and 3 months)
Paris, France
Development and management of the Lead Generation unit (8 managers)
Creation of SMA, SEA, SEO campaigns for the promotion of Lexis+ AI
Funnel monitoring: MQL/ SQL objectives (increase in SQL leads over 8 months + 300%)
Innovation: adoption of AI tools for marketing
Management of the marketing content plan, service providers and budgets
KPI and reporting for business reviews
August Debouzy
Chief digital officer
LEGAL
September 2022 - January 2024 (1 year and 5 months)
Paris, France
Creation of the digital marketing service
Definition of the digital marketing roadmap: calendar, objectives & budget
Deployment of inbound and linkedin ads campaigns
Implementation of Hubspot, automation of marketing emails
Website: redesign of the site, KPI, UX and content production with partners
Management & communication of the firm's digital projects (38 partners, 160 lawyers)
Automated monitoring, upgrade of the CRM and billing software, legal project management tools (Legatics, Monday), time management (In Tapp), training & acculturation to AI tools,
Management of the start-up incubator:organization of the competition, workshops and digital communication