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Alexandre D.AD

Alexandre D.

Senior Web Developer | SEO & Performance

€470/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

I designcustom websitesthat are fast and maintainable over time — without **WordPress**, without plugins to maintain, without monthly subscriptions.

Ten years ofweb developmentin real production, on systems where every detail of performance counts /Le Monde**, **Télérama
I work with the same quality standards on projects of all sizes: **SMEs**, startups, freelancers, artisans.

Do you have a **slow WordPress site**, difficult to maintain or that breaks with every update? I can migrate your content to a **modern architecture**, faster and without technical debt.

What is your project?

*Custom showcase site

*WordPress redesign

*WordPress migration

*Conversion-oriented landing page

*Shopify store

*Custom Shopify theme

*Mobile performance

*MJML HTML newsletter

*Custom backoffice

*Internal tool

*Business application


What you get:
  • Afast websitethat loads quickly, without cache plugins or forced optimization
  • Asimple backoffice— you can edit your texts and images independently
  • **Technical SEO included**: tags, metadata, sitemap, **Core Web Vitals**, structured data
*Clean and maintainable code
  • No monthly subscription, zero dependency on a no-code editor

How does it work?
  • Scoping call — 30 minutes to understand your project / website / redesign / migration
  • Detailed quote within 48 hours
  • Architecture validation before development
  • Integration + backoffice + training
  • Go-live with one month of support included

I also work onHTML CSS integration**, **Figmamock-up integration, **WordPress migration**, **website redesign**, adding features to existing sites, and **custom development**.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 30km), Lyon (up to 30km), Lille (up to 30km), Bordeaux (up to 30km), Nantes (up to 30km)

Experience

  • alxdsn.fr/studio
    Freelance — Senior Web Developer SEO & Performance
    DIGITAL AND IT
    November 2009 - Today (16 years and 7 months)
    Paris, France
    Freelance web developer since 2009.
    I designfast, maintainable, and easy-to-administer custom websites— without complex **WordPress**, without fragile plugins, without technical debt.

    References: complete redesign oflemonde.frfor 5 years (several million daily readers), then **telerama.fr**.
    The same level of quality applied today to projects for **SMEs**, startups, freelancers, and artisans.

    Services:

    *Custom showcase site

    *Website redesign

    *WordPress migration to modern architecture

    *Conversion-oriented landing page

    *Custom Shopify store

    *Development of Shopify themes and modular sections

    *Backoffice and internal tools

    *Custom business application

    *Responsive HTML newsletter with MJML

    *HTML CSS integration from Figma mockups

    *Technical SEO, Core Web Vitals, and WCAG accessibility


    What you get:
    • Afast websitethat is maintainable over time
    *Clean and documented code
    • Excellentmobile performance
    • Asolid SEO architecturefrom the start
    • A simple administration area to manage your content independently

    Technologies: **HTML, CSS/SCSS, JavaScript, TypeScript, Svelte, Astro, PHP, Alpine.js, HTMX, Tailwind CSS, Shopify Liquid, React, MJML**.
    Web Performance Showcase Site Technical SEO wordpress migration Shopify
  • Le Monde
    Frontend Developer
    PRESS AND MEDIA
    July 2018 - March 2023 (4 years and 8 months)
    Paris, France
    Solefrontend developerfor the complete redesign of **lemonde.fr**, as part of a squad of 5 backend developers.
    Several million daily readers.

    Design and development of the site's **frontend architecture**: page structure, **mega-menu**, **editorial templates**, newsletter templates, and subscriber journeys for **Le Monde**, **Le Nouvel Obs**, and **Télérama**.

    Development inHTML**, **CSS**, and **native JavaScript**, without a frontend framework, on a **PHP / Phalconstack.
    Hybrid CSS architectureBEM + Atomic CSSdesigned for maintainability and performance.

    Daily work on issues related to:

    *Web Performance

    *Technical SEO

    *Core Web Vitals

    *Accessibility

    *Frontend Scalability

    *CSS Architecture

    *High-traffic editorial systems


    A system where hundreds of articles were published daily with a high level of stability and reliability.
    JavaScript Web Development Core Web Vitals Website Creation HTML/CSS
  • Télérama
    Frontend Developer
    PRESS AND MEDIA
    March 2023 - February 2024 (11 months)
    Paris, France
    Complete frontend redesign oftelerama.frwithin a squad of 6 developers (5 backend, myself frontend).
    Same architectural approach as onlemonde.fr**: development in **HTML**, **CSS**, and **native JavaScripton aPHP / Phalconstack, without a frontend framework.

    Design and development of:

    *Frontend architecture

    *Navigation structure

    *Editorial templates

    *Section pages

    *Reusable component system

    *TV program interface(schedule, show details)


    Architecture designed to handle a volume of heterogeneous editorial content: reviews, series, movies, podcasts, TV shows, and daily cultural content.

    Work on issues related to:

    *Web Performance

    *Technical SEO

    *Core Web Vitals

    *Accessibility

    *CSS Architecture

    *Frontend Scalability

    *High-traffic editorial systems


    Implementation of a maintainable and robust frontend capable of supporting large-scale daily publications without dependency on a JavaScript framework.
    Front-End Development JavaScript Core Web Vitals Web Performance Website Creation

Recommendations

SA
MD
Sébastien Ayxandri and 1 other person have recommended Alexandre

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Education

  • Management Information Technology BTS
    Lycée turgot
    2006
    Développement en JAVA, PHP

Skill set

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