Desislava Lazova

I help SaaS and AI companies turn complex products into experiences people can actually use.

With 9+ years in product design — including 3 years designing AI infrastructure tools and several products built from 0 to 1 — I specialize in simplifying complexity: information architecture, design systems, and UX strategy for platforms where the underlying logic is genuinely hard (multi-step workflows, technical data, AI-driven features).

I work across the full process — research, IA, UI, and design systems — and I'm equally comfortable building a product from the ground up, working on a scoped project (redesigning a flow, auditing a product, building a design system from zero), or embedded with your team as an interim/fractional designer.

This is the kind of problem I've been brought in to solve throughout my career: a product that has outgrown its current UX and needs someone who can hold both the strategic view and the pixel-level execution — without a long ramp-up. I'm now bringing that same approach to freelance and interim work. Before moving into product design, I actually ran my own freelance practice for several years — designing brand identities, end-to-end websites, and design systems — so owning a project independently, from concept to delivery, isn't new to me.

Currently available for project-based work, part-time consulting, and longer-term interim missions. Fluent in Figma, and I integrate AI tools (Claude, ChatGPT) directly into my design workflow to move faster without cutting corners.