Freelancer profile translated to English.
Back to original languageAbout Desiree
Sales & GTM Strategist for early-stage SaaS B2B startups (Pre-Seed, Seed, Series A).
6 years of operational experience internally at Trustt, Vokse, Sidely, and Wardeners. I come from the field: I have sold, prospected, negotiated, structured strategic accounts, and supported founders on their commercial and fundraising topics.
MY 3 MAIN EXPERTISE AREAS
1. INVESTOR PITCH DECK
Complete design of your fundraising deck. Strategic work on storytelling, slide structuring, and highlighting your traction. Includes a strategic call to align your narrative with the expectations of early-stage SaaS B2B VCs. Deliverables: 12 to 15 slides, executive summary, investor one-pager as an option.
2. GO-TO-MARKET AUDIT & STRATEGY
Complete diagnosis of your commercial setup: ICP, segmentation, personas, messaging, acquisition channels, conversion funnel. Prioritized 90-day action plan. Ideal for post-MVP startups structuring their acquisition before the next funding round.
3. OUTSOURCED SALES PROSPECTING
Setup of your multi-channel outbound machine (LinkedIn, email, phone). Definition of sequences, tool configuration, team training, and operational execution.
WHY CHOOSE ME
I speak your language. ICP, MRR, ARR, churn, CAC, LTV, MQL, SQL are not jargon; they are my daily life for 6 years.
I know early-stage SaaS B2B VCs. I know what they look for in a deck and what makes them take action.
I work remotely from the Asia-Pacific region.
Your brief sent in the evening, your first version upon waking.
Let's discuss your project to define the appropriate scope and pricing.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- TrusttAccount ManagerSOFTWARE PUBLISHINGJanuary 2022 - Today (4 years and 5 months)Paris, FranceSenior Account Manager for a portfolio of strategic brands at Trustt, a B2B SaaS company specializing in advocacy marketing and community engagement.Sales ScopeManaged a portfolio of 20 large enterprise and mid-market clients (average SaaS contract value €27K, average services contract value €14K). Annual revenue target of €200K, broken down into quarterly OKRs.Brands SupportedBeauty and cosmetics (L'Oréal, Garancia, Pierre Fabre), Petfood (Hill's, Colgate group), Telecom (Orange), Natural and organic (Léa Nature), among others.Key AchievementsIncreased retention rate from 75% to 90% over 12 months by implementing a structured program combining quarterly steering committees, CSAT and NPS tracking, and personalized re-engagement plans.Resigned and upsold several strategic accounts within the year through a cross-sell strategy combining SaaS and services.Cross-functional coordination with Product, Tech, Legal, and Finance teams on complex negotiations and large account implementations.Participated in structuring sales materials and commercial messaging (investor pitch deck, strategic brand presentations, executive summaries).Continuous competitive and market intelligence to anticipate changes in the MarTech and CRM sectors.
- VokseBusiness Developer at VokseSOFTWARE PUBLISHINGOctober 2021 - October 2022 (1 year)Paris, FranceStructuring the outbound acquisition machine from scratch to scale, targeting large enterprises and mid-market companies, with a premium product positioning.Key AchievementsBuilt the complete acquisition strategy, from SEO/SEA to multi-channel cold outbound.Defined the Ideal Customer Profile (ICP), market segmentation, persona construction, and impact mapping.Set up automated prospecting workflows, targeted scraping, and lead enrichment using dedicated tools.Wrote phone scripts and email sequences for the initial prospecting waves.Qualified prospects and conducted discovery calls within a long and complex sales cycle typical of premium B2B sales.Contributed to structuring sales collateral and translating product messaging into buyer-oriented arguments.
- Swipe upInfluence ManagerE-COMMERCESeptember 2021 - Today (4 years and 9 months)Paris, France- Developed digital campaigns for startups and large corporations like Universal Music.- Managed projects for agency clients, including Shein and the startup Participate.- Developed and managed influencer relationships for all brands.- Built, managed, and reported on influencer operations.
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Education
- BachelorRocket School2023
- Master Digital Acquisition ManagerRocket School
Certifications
- Inbound SalesHubspot
- Fundamentals of Digital MarketingGoogle2021