Freelancer profile translated to English.
Back to original languageAbout Deshayes
Welcome to my Malt profile!
For over 7 years, I have been working with companies from various sectors (telecom, culture, advertising, music, fashion) on topics related to web analysis, traffic acquisition, and web marketing.
▸ AREAS OF EXPERTISE:
✔️ Web Analysis:
- Creation of custom Google Analytics reports
- Dashboarding using DataStudio/LookerStudio, Piano Analytics, and Tableau
- Performance analysis using Google Analytics, ContentSquare, Piano Analytics & AB Tasty
- Implementation of GTM, creation of tracking plans & testing
- Data analysis using BigQuery & SQL queries
✔️ Digital Marketing:
- Development of Webmarketing strategies aligned with expressed needs & defined KPIs
- Management and optimization of Google Ads campaigns (SEA, Youtube Ads, Performance Max, ...), Facebook & Instagram Ads
- Creation of dashboards for performance monitoring on Meta, Google Ads, or DataStudio
▸ KEY ACHIEVEMENTS:
✔️Founder of Retropicalls Agency, specializing in traffic acquisition and conversion. Managed over 250 Google Ads, Facebook, and Instagram Ads campaigns for more than 60 clients.
✔️ Responsible for the Mobile scope of the Bouygues Telecom website for 5 years: over 1 million unique users per day / Created about thirty Datastudio dashboards / Multiple performance monitoring and AB Test analyses / Support for web journey redesign / Wrote tracking plans and ensured data collection in GA
✔️Responsible for the digital promotion of the Touquet Music Beach Festival event editions 2022 and 2023 (50,000 festival-goers)
✔️Led training sessions on Google Analytics and ContentSquare
✔️Founder of the e-commerce store VINTAGEPURITANS and managed the e-commerce site for 3 years.
Looking forward to discussing and working together!
English
Fluent
Spanish
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- L'Agence RetropicallsWebmarketing ManagerENTERTAINMENT AND LEISUREDecember 2018 - Today (7 years and 6 months)Paris, FranceCo-founder of the Agency and Head of Webmarketing (main objectives: traffic acquisition, fanbase growth, and conversion)▸ Gathering client needs and developing a corresponding media investment strategy▸ Defining, launching, and managing over 200 Google Ads, Instagram, and Facebook Ads campaigns for about sixty clients with media budgets ranging from €1K to €15K▸ Implementing dashboards for long-term campaigns, analyzing campaign performance, and providing optimization recommendations
- Bouygues TelecomWeb AnalystTELECOMMUNICATIONSApril 2018 - Today (8 years and 2 months)Paris, France► BusinessWeekly sales forecasts for all productsSupport and analysis of A/B tests (AB Tasty)Implementation of Data Studio Dashboards► Analytics Manager for the mobile scopeTraffic and performance analysisBehavioral analysis (Contentsquare)Product optimization recommendations► TechnicalWriting tracking plansTag Management System (Tag Commander) managementSQL knowledge
- Frangin FrangineExpert Web AnalyticsJanuary 2018 - February 2018Paris, France- Website audit- Definition of KPIs for e-commerce performance measurement- Implementation of custom Google Analytics reports meeting client needs- Implementation of dashboards- Automation of data sending via Google Analytics
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Education
- MASTER 2 - Networks Industry and Digital EconomyUniversité Paris Dauphine & école Polytechnique2017► Majeures : Économie industrielle, Économie et management de l'innovation Économie des réseaux, Économie politique des institutions et de la réglementation, Économie de la société de l'information, Économétrie, Market Design. ► Mineures : --- Management stratégique, Politique de la concurrence et de la réglementation, Systèmes d'information et organisation, Economie de la propriété intellectuelle : les cadres institutionnels de l'innovation ► Spécialisation : Séminaire approfondi en Economie et Gestion de l'Innovation, Stratégies d'innovation : Ecosystèmes, innovation radicale et alliances, Management de l'Innovation en situation d'économie numérique, Entrepreneuriat et création d'entreprises innovantes, Marketing de l'innovation
- IDEA Program (Innovation, Design, Entrepreneurship & Art)EM Lyon Business School & école Centrale de Lyon2015► 4 blocs fondamentaux : - Entrepreneuriat : Effectuation, Projet de création d'activité - Design Thinking : Apprentissage théorique et par le mode projet, Workshops UX, Innovation. - Sciences de la société : Sociologie, Anthropologie - Sciences et techniques : HTML, Mécanique, Matériaux, Electronique, Interface homme-machine, Réseaux d'informations, Suite Adobe ► Maniement des outils Fablab (découpeuse laser, impression 3D) ► http://masters.em-lyon.com/fr/Programme-I.D.E.A