About Derya
English
Fluent
Turkish
Native or bilingual
French
Native or bilingual
Experience
- BeFoodStrategic and operational support for BeFood (Fast food – multi-cuisine)RESTAURANTS AND FOOD SERVICEMarch 2025 - Today (1 year and 5 months)Paris, FranceStrategic and operational support for a restaurantspecializing in world cuisines (African, Thai, salads, burgers) toboost its visibility and saleson Uber Eats & Deliveroo.🎯 Objective:make delivery platforms a real lever for profitable growth.🔹Complete redesign of menuson delivery platforms: optimized structuring, clear categories, coherent options🔹Writing impactful descriptionsadapted to the mobile channel and conversion-oriented🔹 Implementation ofcross-selling and up-selling strategiesto increase the average basket🔹 Recommendations onpromotions and sponsorshipsto maximize local visibility🔹Performance monitoring, supporton updates, advice on commercial highlights
- WHYSOFT GROUPImplementation of email sequence and designSOFTWARE PUBLISHINGDecember 2024 - Today (1 year and 8 months)Paris, FranceStrategy and implementation of customer journey:Demo AppointmentConfiguration of domains on Brevo- Subdomain delegation- Configuration of sender + reply-to addressesConfiguration of Brevo database- Creation and configuration of fields for the differentforms (Welcome, update, internal appointment booking)- Configuration of lists and segmentsDesign & integration of email templates for the journeycustomer in line with the WhySoft graphic charter- Welcome Email + Reminder- Engagement EmailThe design and integration includes tests on the majority ofISPs for optimal display.Implementation of the customer journey on Brevo- Creation of automations- Creation of update forms- Configuration of the journey
- SuperSmartCreation and Integration of optimized email templatesHEALTH AND WELLNESSSeptember 2024 - October 2024 (1 month)Paris, France3 Email Template Designs (Promo, Blog, Star/New)- Email design conception of the different templates in accordance with thecompany's graphic charter.- Optimization of the design structure adapted according to the sectorof activity.- Application of technical constraints related to emails- 5 round trips for modification- Conversion to JPG/PNG/PDF format for validation3 Responsive HTML Integrations- Modular HTML Block, verified and tested (ISP)- Responsive and mobile-friendly HTML- Respect for Emailing best practices- Optimal display on major messaging and webmails- 5 round trips for modification- Delivery of the html file + images
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Certifications
- Actito Foundation CertificationACTITO ACTIVATION PLATFORM PARTNER PROGRAM2021
- ADVANCED CERTIFICATIONACTITO ACTIVATION PLATFORM PARTNER PROGRAM2021