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Derya AkayDA

Derya Akay

Expert Emailing | Digital Marketing & Activation

€500/day
5 projects
Paris 1er Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Derya

👋 Welcome to my profile!

For over 15 years, I have been helping brands structure, activate, and monetize their digital marketing.
As a freelancer (MAILPROD) and co-founder of the Web-HD agency, I work on all growth levers: emailing, CRM, automation, acquisition, multi-channel campaigns (SMS, WhatsApp, push, Facebook Ads, Google Ads), without forgetting e-commerce performance and conversion on platforms like Uber Eats or Deliveroo.

💡The concrete benefits for your business:

👉 Targeted, high-performance, and well-coded email campaigns (HTML, responsive, templating, A/B testing)
👉 Effective automated journeys (onboarding, abandoned cart, loyalty…)
👉 Smooth management of your CRM tools and sending platforms (Brevo, Mailchimp, Klaviyo, Actito…)
👉 Results-oriented management of your digital marketing campaigns: planning, monitoring, analysis, optimization
👉 E-commerce & food delivery expertise: menu structure, Uber/Deliveroo promo management, profitable sponsorship

The goal is to help you increase your revenue simply, with intelligent, measurable, and profitable marketing.

Whether you are a brand, an SME, or a franchise network, I can support you on what will really make the difference!

🚀 They have trusted me: Janssen, Office DEPOT, The Kooples, Algomas, WhySoft, Befood, Story Développement (PizzaTime, Pepper Grill, WollyWings…), Classebed.

📞 Contact me today to discuss your projects!

🌟 See you soon!

  • English

    Fluent

  • Turkish

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BeFood
    Strategic and operational support for BeFood (Fast food – multi-cuisine)
    RESTAURANTS AND FOOD SERVICE
    March 2025 - Today (1 year and 5 months)
    Paris, France
    Strategic and operational support for a restaurantspecializing in world cuisines (African, Thai, salads, burgers) toboost its visibility and saleson Uber Eats & Deliveroo.

    🎯 Objective:make delivery platforms a real lever for profitable growth.

    🔹Complete redesign of menuson delivery platforms: optimized structuring, clear categories, coherent options
    🔹Writing impactful descriptionsadapted to the mobile channel and conversion-oriented
    🔹 Implementation ofcross-selling and up-selling strategiesto increase the average basket
    🔹 Recommendations onpromotions and sponsorshipsto maximize local visibility
    🔹Performance monitoring, supporton updates, advice on commercial highlights
  • WHYSOFT GROUP
    Implementation of email sequence and design
    SOFTWARE PUBLISHING
    December 2024 - Today (1 year and 8 months)
    Paris, France
    Strategy and implementation of customer journey:Demo Appointment

    Configuration of domains on Brevo
    - Subdomain delegation
    - Configuration of sender + reply-to addresses

    Configuration of Brevo database
    - Creation and configuration of fields for the different
    forms (Welcome, update, internal appointment booking)
    - Configuration of lists and segments

    Design & integration of email templates for the journey
    customer in line with the WhySoft graphic charter
    - Welcome Email + Reminder
    - Engagement Email
    The design and integration includes tests on the majority of
    ISPs for optimal display.

    Implementation of the customer journey on Brevo
    - Creation of automations
    - Creation of update forms
    - Configuration of the journey
    marketing automation Emailing Email Sequence Email Design Brevo Form
  • SuperSmart
    Creation and Integration of optimized email templates
    HEALTH AND WELLNESS
    September 2024 - October 2024 (1 month)
    Paris, France
    3 Email Template Designs (Promo, Blog, Star/New)
    - Email design conception of the different templates in accordance with the
    company's graphic charter.
    - Optimization of the design structure adapted according to the sector
    of activity.
    - Application of technical constraints related to emails
    - 5 round trips for modification
    - Conversion to JPG/PNG/PDF format for validation

    3 Responsive HTML Integrations
    - Modular HTML Block, verified and tested (ISP)
    - Responsive and mobile-friendly HTML
    - Respect for Emailing best practices
    - Optimal display on major messaging and webmails
    - 5 round trips for modification
    - Delivery of the html file + images
    Emailing Email Design Email integration templating

Reviews

5.0

Out of 2 ratings

MaloryM

Malory

Malory Malmasson

Reviewed on 4/13/2022

G

Geoffrey

Les Enchanteurs

Reviewed on 3/23/2022

Recommendations

Marina D.MD
Marion S.MS
Hakan G.HG
+2
Marina D. and 4 other people have recommended Derya

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Certifications

  • Actito Foundation Certification
    ACTITO ACTIVATION PLATFORM PARTNER PROGRAM
    2021
    automation Email marketing email Marketing marketing automation Customer Journey
  • ADVANCED CERTIFICATION
    ACTITO ACTIVATION PLATFORM PARTNER PROGRAM
    2021
    automation Email marketing Emailing Marketing marketing automation

Skill set

Categories