Freelancer profile translated to English.

Description

With nearly 10 years of experience in CRM and Marketing Automation issues, I have had the opportunity to work in diverse sectors with various clients (Conforama, Dior, GMF, etc.). I have developed my stress resistance and interpersonal skills, as well as technical skills that have allowed me to successfully carry out high-stakes projects. I have also managed teams (ranging from 3 to 6 people). I have a great capacity for adaptation and flawless rigor, assets that allow me to successfully carry out my missions.

Languages

German
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

AXA
Consultant CRM Adobe Campaign
BANKING AND INSURANCE
February 2022 - Today (4 years and 4 months)
Nanterre, France
Support to commercial animation teams in the marketing of banking and insurance products. Support to General Insurance Agents in developing their portfolio. Facilitation of communication between the Insurance (AXA) and Banking (AXA Banque) worlds.

- Management of multi-channel campaigns (Email, Mail, SMS, Push Notification, Outbound Calls) via Adobe Campaign Classic V7
- Management of one-off and recurring campaigns (lifecycle, welcome program)
- Project team management in carrying out their daily tasks: liaison with internal and external stakeholders (technical, IT, marketing, legal)
- Guarantee of the commercial animation plan
- Project team management in carrying out their daily tasks: liaison with internal and external stakeholders
- Campaign analysis and reporting (key indicators such as deliverability, open rates, click rates, response rates, and unsubscribe rates) via Adobe and Power BI
- Guarantee of database quality (GDPR compliance, opt-in)
- Work on the quality and relevance of customer scores
- Management of commercial pressure
- A/B testing on content and subject lines
- Preparation and facilitation of various committees

Tools: Adobe Campaign – JIRA – Power BI – AirShip – AEM

Customer Relationship Management (CRM) Marketing Data visualisation
AIR FRANCE KLM
Techno-functional Consultant
AVIATION AND AEROSPACE
September 2021 - February 2022 (5 months)
Tremblay-en-France, France
Level 1 and 2 support, via the UNICA tool, to Marketing teams in their configuration of campaigns and automated workflows.

- Monitoring of the UNICA solution (optimization of flows and queries, incident resolution)
- Communication on best practices and usage to optimize the performance of the UNICA tool
- Level 1 and 2 support and assistance
- Guarantee of data quality
- Supervision of automated workflows
- Writing of functional specifications
- Use of the internal DMP tool
- Campaign management (email, newsletter, mail)

Tools: UNICA – JIRA – Confluence - Tinyclues – SQL - Acoustic
Christian Dior Couture
Adobe Campaign Referent
LUXURY GOODS
June 2021 - December 2021 (7 months)
Support for marketing teams (Europe and Global) in the publication of the Dior magazine. Improvement of the database and standardization of consents to optimize deliverability rates.

- Management of a team of 3 people
- Configuration of targeting workflows
- Monitoring of 'Global' campaigns
- Support and Training for teams
- Documentation
- Writing of functional specifications
- Optimization of the database (qualification, enrichment)
- Automation of custom import and export flows
- Customer studies and counts
- Functional testing

Tools: Adobe Campaign – JIRA – Confluence - Dreamweaver – Dartagnan