Freelancer profile translated to English.

Description

When you are looking for a creative force that brings more than just ideas – someone who thinks strategically, brings concepts to life, and makes your brand stand out – contact me.

With almost 30 years of experience as a creative and art director in the Belgian advertising world – 20 years in agencies and 10 years as a freelancer – I have worked for both international brands and local startups. My projects range from TV and radio campaigns, posters and print, digital activations and social media content to logo design, branding, and web design.

For the past 10 years, I have helped companies and agencies when they needed a fresh yet experienced perspective on pitches and ongoing projects – or simply a strong creative player to temporarily strengthen their team. I also work directly with startups and small businesses looking to differentiate themselves and make a powerful first impression.

I have experience with briefs in various sectors, including financial services, telecom, automotive, FMCG, technology, retail, non-profit, healthcare, and government agencies – both in B2C and B2B.

I can work independently, but believe in the power of collaboration. Whether it's creating directly with you as a client, working on-site with your creative team, or – if necessary – involving experts from my network: I ensure that the work not only gets done, but also makes an impact.

As a freelancer, I have collaborated with numerous leading agencies and companies, including: TBWA, Ogilvy Social Lab, Boondoggle Havas, June20, VRT Creative, Joe Public, Springbok, Colruyt Group, AdSomeNoise, Engaged, Gutz&Glory, Friendship, Wunderman Thompson, Lucy, Trooper, LDV, FamousGrey, Darwin BBDO, Mutant, Bonka Circus, AIR, Bounce Rocks, Fight Club, Serviceplan,...

Before my freelance career, I gained valuable experience at Duval Guillaume Brussels, Proximity BBDO, Prophets (iO), i-Merge (Boondoggle), and QuattroD’Arcy / Quattro•DMB&B.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Mechelen (up to 50km)

Freelance
Concept creative, art director
March 2017 - March 2025 (8 years and 1 month)
Projects range from TV and radio campaigns, through posters and print, digital activations and social media content, to logo design, branding, and online design for advertising and digital agencies, in-house agencies, and companies. Springbok, VRT Creative, Wunderman Thompson, Lucy, LDV, AIR, FamousGrey, MCS (CCX) Colruyt Group, Friendship, Darwin BBDO, Bonka Circus, Boondoggle Havas, Bounce Rocks, Rozetta, AdSomeNoise, Joe Public,...
TBWA
Concept & digital creative / UX
April 2014 - March 2017 (2 years and 11 months)
Brussel, Belgium
Conceiving campaigns, online mechanics, and activations for KBC, Telenet, PlayStation, Brussels Airlines, McDonalds, Nationale Loterij, bpost,...
Prophets
Creative director
September 2013 - March 2014 (6 months)
Guiding and conceiving (digital) projects for Carrefour, Mobistar, Antwerp, ING, Flemish Government.