About Dennis
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Experience
- Dennis Gern Online CommunicationOwnerDIGITAL AND ITApril 2018 - Today (8 years and 4 months)Weisenbach, Germany• Self-employed as an Online Marketing Consultant and Freelancer. I advise and support my clients in online marketing on my own responsibility• The focus of my work is on the implementation of holistic performance campaigns (Facebook Ads and Google Ads (SEA))• In my campaigns, I pay particular attention to systematic and well-structured implementation in order to be able to carry out data-based success monitoring and optimization• Furthermore, I attach great importance to the automation of processes, which I implement using tools such as Zapier, Google Tag Manager, Analytics, and Data StudioRecent successes:• 100% increase in online shop revenue (compared to the previous year) to over €500,000 with Facebook Ads and Google Ads, with a consistent ROAS.• Responsibility for the budget transformation from offline to online media for the entire EU region for one of the most renowned snowboard manufacturers from the USA.
- ThinkTribe Digital Marketing ConsultingOnline Marketing ConsultantDIGITAL AND ITOctober 2017 - April 2019 (1 year and 7 months)Margaret River, Australia• In my role as an Online Marketing Consultant at the digital agency ThinkTribe in Australia, I gained a lot of experience in agency work• Together with the founder, I accompanied many client meetings and developed strategies for universities, real estate developers, restaurants, and online shops• The focus was on market research, brand development, and online marketing measures. During this time, I acquired relevant knowledge for intelligent monitoring and automatic reporting of campaigns. This drastically reduced the effort for success monitoring and improved the user experience for our clients.
- RESTUBE GmbHOnline Marketing | Bachelor's ThesisE-COMMERCENovember 2016 - May 2017 (7 months)Karlsruhe, Germany• I wrote my bachelor's thesis on the topic of media selection in online marketing in cooperation with the start-up RESTUBE from Karlsruhe• I developed a tool to determine preferred online channels and established it within the company• Based on my analysis, RESTUBE significantly increased its use of digital media and achieved sustainable revenue growth. I still act as the lead decision-maker in online marketing today.
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Education
- International Marketing, Bachelor of SciencePforzheim University of Applied Sciences2017Betriebswirtschaftliches Studium mit einem Fokus auf internationales Marketing. Teil des Studiums war außerdem ein Auslandsjahr in Portugal sowie ein Pflichtpraktikum bei Vodafone. Aufgrund herausragender Leistungen wurde ich für das hochschuleigene Mentoring Programm ausgewählt.
- BWL | Marketing, Master of ScienceUniversität Wien2021Für meinen Master in BWL habe ich mich für den Major in Marketing, sowie die Minors Management und E-Business entschieden.
Certifications
- Google Ads Video CertificationGoogle
- Google Ads Shopping CertificationGoogle