Deniz Mekik

As Product Manager for personalization and recommendations at Deezer, I lead the development of user-facing experiences across the homepage, music channels, and core recommendation features. I work at the intersection of engineering, design, and editorial—shaping intuitive, personalized interfaces that blend algorithmic insights with human curation. My focus is on giving users more control and transparency over their music recommendations, helping them better understand and influence their listening experience.

• Increased Flow - Deezer's star recommendation feature's - penetration rate by 10% by improving the access to its main customization elements and improving the discoverability of the feature.

• Led the creation of a new recommendation settings space allowing users to manage the music they want in their recommendations, increasing transparency and control over their algorithms

• Increased Homepage penetration by implementing a fully personalized homepage, leveraging two machine learning models to propose the right content at the right moment to users

As Music Performance Manager, I led a team of talented music specialists to implement and organize the future of editorial strategy and tools for music curation at Deezer. I was responsible for ensuring the strategic alignment between the content and product teams by harmonizing the definition of user engagement and success between product and content teams. I also made sure that editors had the right operational and analytics tools at their disposal to create the most engaging content offers coordinating with product, data and content teams.

• Redefinition of engagement and performance metrics for editorial playlists and in-app activations such as placements on the homepage

• Key stakeholder for defining editorial needs in the creation of Deezer's pitching tool, allowing artists and labels to communicate their latest releases for editorial and algorithmic placement.

• Designing and prioritizing needs for an internal editing and publication tools (the Pre-programming tool) used by our editors to optimize and further automate playlist updates.

Responsible for coordinating a team of diverse metadata curators, my job consists primarily of maintaining and insuring the content quality on artist pages through the verification and clean up of discographies. In close relation with the editorial, catalog, acquisition and artist marketing teams, the metadata curators also are responsible for the creation of 100% playlists and other editorial projects linked to the curation of artist pages.