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Denisse VargasDV

Denisse Vargas

Marketing Consultant · Email & Lead Generation

€320/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Denisse

You have social media, maybe a website, and even active advertising, but clients aren't coming in as you expected.

It's not a lack of effort. The problem is almost always the same: there's visibility, but none of it converts into real clients. Followers don't turn into customers. Visits leave without a trace. Sent emails go unanswered.

I build that system.

I'm Denisse Vargas, a marketing consultant with over 8 years of experience working with service businesses in Spain, Europe, and the USA.

What I do: I diagnose where clients are being lost, design the message that differentiates the business, and build the lead generation system that sustains it. No jargon. No guesswork.

I have a Master's degree in Consumer Psychology. In practice, that means I understand why your customer clicks, why they hesitate, and what they need to see to make a decision. I don't design pretty campaigns. I design campaigns that work because they are based on how people actually make decisions.

I've helped businesses in Barcelona go from sending emails no one opened to having digital communication that gets responses.

What I do: email marketing · lead generation · digital campaigns · social media content · automation · marketing strategy.

If you have a specific project, tell me about it. I'll respond in under 24 hours.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 20km)

Experience

  • Denisse Vargas
    Marketing Consulting
    CONSULTING AND AUDITS
    April 2026 - Today (4 months)
    Barcelona, Spain
    · Audited digital presence across 7 channels for a consultancy with a fragmented identity and no active lead generation system.
    · Designed content strategy with an editorial calendar, Spanish and English copy, Canva templates, and an incoming contact tracking protocol. All implementable without a designer or agency.
    · Result: Client transitioned from a scattered presence to an immediately actionable content system.
    Digital Marketing Inbound Marketing Content Marketing Lead Generation Instagram Marketing
  • 5Arc Solutions (Consultoría B2B)
    Marketing Operations Specialist
    CONSULTING AND AUDITS
    July 2025 - April 2026 (9 months)
    Barcelona, Spain
    • Worked as a marketing operations specialist at a B2B consultancy, managing CRM implementation, automation, and email marketing projects for professional service clients.
    • Implemented a complete CRM system for a client, organizing over 15,000 scattered records into a clean and functional database. Designed automated email sequences that achieved an average open rate of 18%, compared to the industry average of 12%.
    • Configured a lead scoring system so the sales team knew exactly who to contact and when.
    Email marketing Marketing Automation Lead Generation Process Automation Inbound Marketing
  • TikTokfor Business (vía Atento)
    Senior Digital Marketing Operations Specialist
    SOCIAL NETWORKS
    October 2024 - June 2025 (8 months)
    Barcelona, Spain
    • Worked as a senior digital marketing operations specialist for TikTok for Business, managing over 100 advertising accounts in Europe.
    • Handled complex campaign and configuration issues for European agencies and advertisers.
    • Trained and advised partner agencies on TikTok Ads Manager best practices.
    • Monitored account performance to identify operational issues before they affected results.
    • Contributed to process improvements that reduced resolution time by 30%.
    TikTok Ads Manager Content Marketing Social Media Marketing Digital Marketing Social Media Advertising

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Education

  • Consumer Psychology
    EAE Business School
    2020
    Máster
  • Digital Marketing
    UOC
    Máster

Certifications

Skill set

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