Freelancer profile translated to English.
Back to original languageAbout Denís
Are your resources saturated and you need to outsourcethe narrative of a product with guarantees? Are you looking for anexternal specialist to integrate into your marketing departmentto develop and implement your verbal identity?
I am an independent professional **graduated in Journalism and with a Master's degree in Corporate Communication**, specializing in copywriting, corporate verbal identity, and digital product narrative.
I understand **communication as a business lever**. For me, brand and product narrative is a strategic tool to build a corporate identity capable of positioning messages effectively and achieving measurable and profitable results.
My differential valuelies in my hybrid profile, which **combines strategic capacity with executive efficiency**. My professional evolution has led me to work in different phases and areas of the communication process: production management, content strategy and development, container design, and analysis and evaluation of results.
My experience inprojects for leading brands in diverse sectorssuch as dermocosmetics, fashion, B2B industry, or food demonstrates this versatility, adapting to the language of different markets and the verbal identity that defines each brand.
I undertake content development within a global strategy that provides **efficient solutions to the client's marketing and communication plan**, integrating them into a productive context driven by technological innovations, and aligning them with the company's profitability and quality objectives.
Spanish
Native or bilingual
English
Conversational
Galician
Native or bilingual
Can work on-site
Pontevedra (up to 50km)
Experience
- ISDIN(Via Hi Experience). Copywriting and Product NarrativePHARMACEUTICALS INDUSTRYNovember 2021 - Today (4 years and 9 months)Barcelona, SpainCurrently, I work as aContent and Copywriting Specialistfor the dermocosmetics multinational ISDIN, integrated into their Digital Content team as external personnelthrough the agency Hi Experiencefrom Barcelona, with whom I have collaborated since 2017.Initially, I joined the Community area to **be responsible for the narrative part of one of the company's strategic projects**: the launch of its **corporate e-commerce**, where I was in charge of writing the product page texts.I integrated into a large and multidisciplinary team, adapting remotely to a highly complex context. I took responsibility for **aligning product narrative with corporate verbal identity and brand tone in digital environments**, adapting highly technical information to user needs and the limitations imposed by current regulations regarding cosmetic product communication.After the e-commerce launch, I moved to my current position as **Digital Copywriting Specialist in the Digital Content department**, where I undertake the following tasks:*Digital product narrativefor the company's new launches.
- **Continuous updating of e-commerce product specifications**, aligning specifications with the requirements of the marketing, clinical, legal, and regulatory departments.
*Design of AI modelsfor the optimization of multi-channel brand and product narrative. - Air HostessCopywriter and Writer. Brand NarrativeEDUCATION AND E-LEARNINGMay 2021 - Today (5 years and 3 months)La Coruña, SpainI collaborate incontent strategy direction and as a copywriterfor Air Hostess, the leading company in the training of Cabin Crew (TCP) in Spain. I joined the project to boost its content strategy, with the challenge ofdefining a solid verbal identity and a recognizable brand narrative in the digital environment.My approach was based on a deep analysis of the company, interviewing both management leaders and the teaching team toanalyze the company culture and identify the differential value of its services.From there, I defined three key target audiences: students, parents, and airlines; and developed a content strategy and a specific tone of voice for each, always maintaining acohesive and recognizable verbal identity for the brand.My main responsibilities in this collaboration are:
- Social Media strategic planning.
- Copywriting for Social Media publications.
- User support in Social Media environments.
- Writing sponsored reports for digital media.
- Scripting, production, and editing of corporate and product videos.
- Hi ExperienceCopywriting, Brand Narrative, and Content StrategyCONSULTING AND AUDITSMarch 2018 - Today (8 years and 5 months)Barcelona, SpainMy collaboration with Hi Experience, a **leading agency in digital product and UX development**, began in 2018 as a copywriter for its clients' projects, a portfolio that currently includes companies and organizations such as Inditex, ISDIN, FC Barcelona, and Simon Electric.Thanks to this consolidated relationship, for a year, until I joined their client ISDIN's team, I was responsible fordeveloping the brand narrativeof the agency itself. The objective was to articulate and project Hi Experience's differential value, conveying their sophisticated work methodology and strategic vision in UX design intodigital content that illustrated their leadership in the sector.My work focused on transforming the agency's internal knowledge into high-value communication assets:*Narrative of projects and success stories:I developed the texts for their key projects, focusing them on a problem-solution narrative sequence. I analyzed each client's needs and described the solutions provided by the agency, always focusing on profitability and business results.*Thought leadership content:I conducted interviews with prominent industry professionals to produce articles and reflections that positioned the agency as a benchmark in a highly specialized industry. My role was to transform in-depth conversations into informative pieces with an analytical approach and a narrative structure capable of projecting high conceptual and practical value ideas.*Digital communication strategy and execution:I was responsible for the agency's communication on LinkedIn and Instagram for 10 months, adapting its vision and values to each channel. Additionally, I organized their HUG digital talks, extracting and transforming key ideas into content snippets to maximize their influence on social media.
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Education
- Master in Business and Institutional Communication ManagementUniversitat Autónoma de Barcelona2005Máster
- Degree in Information SciencesUniversidad Internacional SEK2002Licenciatura