Denis Liso

I have over 30 years of professional experience, initially in the fast-moving consumer goods sector, then in the pharmacy and parapharmacy products sector within international groups such as Unilever, Duracell, Braun, Gillette, and Laboratoire Omega-Pharma Perrigo.

Through these companies, I have held all commercial positions, including Sales Representative, Regional Manager, Key Account Manager, National Account Director, and Sales Director. I also had the opportunity to complement my career with a Category Manager role.

I have a thorough understanding of mass retail, pharmacy channels, distribution, pharmaceutical purchasing centers, and parapharmacies. In particular, I have good knowledge of the decision-makers within these channels.

Through the various roles I have held, I have developed skills in:

- Creating and managing sales teams of up to 35 employees (sales representatives and key accounts)

- P&L management

- Developing commercial strategies and policies

- National and international negotiation

- And category management