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Denis FabreDF

Denis Fabre

Supermalter

B2B Communication & Strategy Consultant

€400/day
18 projects
Annecy, FR
8-15 years
Communication Strategy
Benchmark
Digital Communication
Corporate Communication
Strategic Planning

Average response time: 1 hour

Freelancer profile translated to English.
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About Denis

Senior Consultant in Digital Corporate Strategy & Communication (20 years of experience).
Positioning, benchmarks, digital systems, editorial projects: adapted to all types of organizations — B2B, B2C, industrial, regulated, or institutional — to clarify your complex issues into measurable and directly actionable results.

Digital Strategy & Communication
Michelin, TotalEnergies, CEVA Logistics, Pierre Fabre
→ Strategy definition, positioning, performance management
→ Assurance Maladie: reduced distrust towards generic drugs from 41% to 13%

Social Media & Editorial
Vinci Construction, Syngenta, Orano, Danone, Air China
→ Corporate content, social media management, reporting
→ Air China: 16M reach, €500K earned media, 350K engagements

Market Analysis & Benchmarks
Natran, Scania, Sofinco, Straumann, Decathlon
→ Market research, positioning, strategic foresight
Tools: Talkwalker, Prophet, Google Trends, Smappen

Sectors:industry, energy, aeronautics, automotive, agri-food, logistics.
Food and Beverage
Construction
Oil and Gas
Electrical industry
Laundry, Home Care and Personal Care

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Annecy (up to 50km), Lyon (up to 50km), Genève (up to 50km), Paris (up to 50km)

Experience

  • Virtuoz
    Malt logoOn Malt
    B2B Editorial Benchmark - TSO Gas
    DIGITAL AND IT
    December 2025 - January 2026 (1 month)
    Paris, France
    • Analysis of B2B editorial trends and practices for a European Gas TSO
    • Proposal of operational recommendations for strategy and content production
    • Delivery and presentation of deliverables / C-Level
    B2B Brand Strategy Editorial Content B2B Communication Benchmark Editorial Strategy
  • SYNGENTA
    B2B Social Media Manager
    BIOTECH
    January 2025 - Today (1 year and 5 months)
    Guyancourt, France
    Strategic support in B2B digital and editorial communication
    • Occasional consulting and strategic scoping interventions
    • Recommendations and reviews of digital content systems
    *Non-exclusive / fractional mission
    B2B Communication Social Media Strategy Digital Communication Agriculture Copywriting
  • e-béton
    Malt logoOn Malt
    B2B Editorial Digital Communication | E-Beton
    CIVIL ENGINEERING
    February 2025 - September 2025 (7 months)
    Supporting E-Beton, a subsidiary of Vinci Construction specializing in concrete value chain management on construction sites, in structuring its editorial strategy.
    • Definition of an editorial line aligned with the sector's technical and business challenges.
    • Writing high-value-added content (SEO articles, LinkedIn posts) combining technical rigor, clarity, and service promotion.
    • 3 articles and 1 blog post per month for 7 months
    Editorial Strategy Copywriting Web Copywriting Corporate Communication B2B
Check out Denis's experience

Reviews

5.0

Out of 10 ratings

M

Maeva

Fintecture

Several weeks project

-

Reviewed on 4/3/2025

It was a real pleasure to work with Denis; he immediately took charge of the project, and communication was very smooth between us. The work was delivered on time. Looking forward to collaborating again!
D

David

Boomerang Agency

Reviewed on 6/24/2024

We called on Denis for a B2B communication benchmark mission with the objective of identifying opportunities on social networks. He met our expectations with great efficiency and professionalism. Denis succeeded in providing a complete analysis of a complex market, while defining relevant recommendation axes. The final deliverable is clear, precise, and perfectly aligned with our request. Furthermore, Denis demonstrated exemplary responsiveness by delivering high-quality work within a very tight deadline: mission entrusted on Friday at 4 PM and final delivery on Sunday at 5 PM. We highly recommend Denis for any mission requiring in-depth expertise in B2B communication and the ability to deliver fast and relevant results.
Show all 10 reviews

Recommendations

PA
Michaël LodieuML
FU
+1
Public Actif and 3 other people have recommended Denis

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Education

  • Communication Manager / Brand strategy - Bachelor’s Degree / Master – NQF 6
    INSEEC
    2015
    Mémoire de recherche : Comment les marques agro-alimentaires peuvent se transformer avec le digital Les objectifs de cette thèse de recherche sont de comprendre, d'évaluer et de voir dans quelle mesure l'industrie du marketing numérique peut être un nouveau levier de développement pour l'industrie agroalimentaire française et ses grandes marques.

Certifications

Skill set

Digital Communication Strategy
Competitive Intelligence
B2C Brand Strategy
B2B Brand Strategy
Communication Plan
Social Networks
E-reputation
Brand Positioning
Market Research
Content Production
Editorial Content
Content Strategy
Social Media
Benchmarking and Competitive Analysis
Communication Consulting
Competitive Intelligence
Brand Strategy
Strategic Recommendation
Competitive Analysis
Positioning Strategy
Strategic Watch
Social Media Strategy
social media manager
Trend Analysis
Positioning
Web Copywriting
Copywriting
B2B Communication
Positioning Strategy
Editorial Strategy
Strategic Scoping
Communication Audit
Decision Support
B2B

Categories