Freelancer profile translated to English.
Back to original languageAbout Denise
Product Designer / UX/UI Designer with +3 years of experience creating scalable digital products for streaming, fintech, SaaS, and education. Specialized in Design Systems, multiplatform responsive design (TV, mobile, web), complex flows, and accessibility. I combine strategic thinking and precise execution to improve key business metrics: conversion, operational efficiency, and navigation clarity. I work closely with PMs, engineering, and Design Ops to ensure aligned, viable, and consistent deliveries.
English
Conversational
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- InteractiusProduct DesignerDIGITAL AND ITFebruary 2025 - January 2026 (11 months)Barcelona, SpainTelefónica – VOD/Streaming Platform (June 2025 – Present)- Led the end-to-end design of complex modular components for TV, web, and mobile on high-traffic platforms.- Generated complete technical documentation (guidelines, user flows, use cases, accessibility) integrated by Design Ops and published on Zeroheight.- Defined workflows, advanced prototypes, and animations, optimizing communication with development and reducing implementation times.Imagin – Mobile Banking App (March 2025 – June 2025)- Redesigned and optimized critical financial flows (e.g., loans), increasing conversion and improving user experience.- Applied inclusive design and accessibility principles, creating solutions adapted for children.
- IseazyUX/UIEDUCATION AND E-LEARNINGApril 2023 - September 2024 (1 year and 5 months)Madrid, Spain- Designed optimized and responsive UI interfaces, improving the experience for users, managers, and trainers in an LMS software.- Created custom components following style guides and Design System, documented with the Frontend team.- Optimized workflow by 95% and reduced operational costs, leading the migration from Sketch to Figma and the creation of a new Design System.
- Universitat Oberta de CatalunyaUX - UI TechnicianEDUCATION AND E-LEARNINGSeptember 2022 - March 2023 (6 months)Barcelona, Spain- Designed screens, flows, and components for digital educational products, following style guides and UX principles.- Maintained the institutional Design System, incorporating improvements from users and stakeholders.- Collaborated on strategic decisions with product and brand, ensuring alignment between experience, narrative, and objectives.- Collaborated in agile environments, driving efficiency and synergy within the team.
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Education
- Higher Technician in Graphic DesignInstituto de Diseño de Caracas2011
Certifications
- UX DesignerNeoland2019
- Website Creation and DevelopmentAspasia