Freelancer profile translated to English.
Back to original languageAbout Denise
UX Researcher with a deep understanding of design:
I combine a cultural studies perspective, psychological understanding of people, and practical design expertise. With an interdisciplinary background in media design, psychology, and European ethnology, and 3.5 years of experience at Haufe Group, I develop user-centered, accessible digital products – especially for user groups often overlooked in UX research, such as people with learning disabilities, cognitive impairments, and neurodiversity.
My focus areas: Accessibility & Accessibility Consulting (WCAG 2.2, Universal Design, Accessibility Audits), qualitative UX Research (Usability Testing, Co-Design Workshops, Diary Studies, Participatory & Inclusive Research), UX Design (Figma, Prototyping, Design Systems, User Journey Mapping), cultural anthropological user analysis, and Conversational & Inclusive AI Design (ethical AI, chatbot design, plain language, easy read, privacy-by-design).
I am a member of the German UPA, an aspiring IAAP CPACC-certified accessibility expert. As a freelancer in the Karlsruhe/Pforzheim region (Baden-Württemberg), I support companies in making their digital products more inclusive, accessible, and user-friendly – from conception through research to implementation.
German
Native or bilingual
English
Conversational
French
Basic
Dutch
Basic
Can work on-site
Karlsruhe (up to 50km), Pforzheim (up to 50km), Freiburg im Breisgau (up to 50km), Stuttgart (up to 50km)
Experience
- Haufe Group, Haufe AkademieUX Researcher & UI/UX DesignerJuly 2024 - March 2026 (1 year and 8 months)79 Freiburg im Breisgau, Germany→ UX research cycles in a team and independently: study design, in-depth interviews, usability tests, surveys, analysis, and presentation to stakeholders→ Conception and execution of surveys and usability tests in Lyssna→ Session and funnel analyses for optimizing user journeys→ Accessibility auditing and creation of WCAG-compliant UX guidelines→ Building a research repository (Research Ops)→ Prototype development and user tests for new navigation structures→ Developed a data-driven approach for communicating AI competence in the UX community
- Haufe Group, LexwareUX & Graphic DesignerOctober 2022 - January 2024 (1 year and 3 months)79 Freiburg im Breisgau, Germany→ Wireframing, card sorting, and neuromarketing-based user analyses→ Graphic design and image editing for cross-media channels
- ERASMUS+EU-funded Volunteering in Short-Term International ProjectsTRAVEL AND TOURISMApril 2022 - October 2022 (6 months)Tallinn, EstoniaCertificates for the respective projects are available upon request. As part of the project organization, I created brochures and prepared and conducted workshops.
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Education
- B.A. European Ethnology, PsychologyAlbert-Ludwigs-Universität Freiburg2022Kulturwissenschaftliche Analyse gesellschaftlicher Praktiken, qualitativer Forschungsmethoden, Ethnografie und Alltagskultur – mit Fokus auf Menschen in ihren sozialen und kulturellen Kontexten. Grundlagen der Kognitions-, Sozial- und Persönlichkeitspsychologie, empirische Forschungsmethoden, Verhaltensanalyse und psychologische Diagnostik, Arbeits- und Organisationspsychologie.
- B.A. Media Design (Dual Study Program)Internationale Hochschule Freibur2026UI/UX Design, Mediengestaltung, Typografie, Konzeption, digitale & analoge Medien – praxisintegriert.