Freelancer profile translated to English.

Description

Traffic Manager & Web Analyst freelance

I assist artisans, VSEs, and SMEs in managing their digital campaigns and implementing reliable tracking to transform their data into growth levers.

My expertise:

• Management and optimization of Google Ads, Bing Ads, LinkedIn Ads campaigns

• Implementation of tagging plans and precise conversion tracking (GCLID, events, forms…)

• Creation of clear Looker Studio dashboards for real-time activity monitoring

• Analysis of customer journeys and concrete recommendations to improve traffic, leads, and sales

• SEO & SEA optimization to increase online visibility

My added value: making data accessible, simplifying marketing management, and helping leaders of small businesses make clear and effective decisions.

Based in Suresnes, I assist local businesses as well as companies throughout France.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

ENGIE entreprises & collectivités
Traffic manager / Web Analyst
January 2024 - January 2025 (1 year)
Analysis and recommendations for media campaigns (Google Ads, Bing Ads, LinkedIn Ads) and SEO. Results: +100 leads. Conception and implementation of tagging plans for the website and client area. Results: Tagging plan. Creation of operational and decision-making Looker Studio dashboards. Results: 5 Looker Studio dashboards created. Proposal of recommendations (reduction of friction points, traffic increase…). Implementation and testing of tags. Results: +20 tags implemented. Adaptation and creation of JavaScript scripts. Conception and implementation of tagging plans for the website and client area. Results: Tagging plan. Regular communication with the media agency and the technical team. Implementation of Google Ads conversion tracking via GCLID. Results: Conversion tracking.
Google AdWords Microsoft Ads LinkedIn Ads SEO Looker Studio
Ricoh France
Digital Marketing Assistant
January 2022 - January 2024 (2 years)
Performed an SEO audit (on-site, off-site, internal linking) and built semantic clusters. Creation and management of a Google Ads Search campaign (targeting, copywriting, analysis). Monitoring of Ricoh France's e-shop performance via Google Analytics and Looker Studio.
SEO Google AdWords Google Analytics Looker Studio
Le PinkConcept
Marketing and Communication Manager
January 2020 - January 2022 (2 years)
Charenton-le-Pont, France
Creation of an offer (Go to market "Pink boost").
Creation of an editorial calendar.
Creation of an emailing campaign.
marketing automation