Description

Highly motivated business professional with 10+ years of experience in international companies. Proven track record owning budgets, building omnichannel strategies across various platforms, and translating performance data into actionable intel. Hands-on experience in business strategy, marketing management, data analytics, project management and stakeholder communication across global markets. Skilled at aligning functional teams around shared growth objectives.

Tireless enthusiast with a twist of spirit.

Languages

English
Native or bilingual
Italian
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

BUCHERER AG
Global Business Analysis Manager
LUXURY GOODS
December 2023 - Today (2 years and 6 months)
Lucerne, Switzerland
Own & lead omnichannel monthly/quarterly business reviews, highlight risks/opportunities, and drive leadership decisions pricing, purchasing and investment priorities
Project lead of the planning tool global integration, coordinating external partner with internal stakeholders on definition, implementation and adoption
Partner with Marketing, BI, Sales, Finance and the business leads on KPI definitions and metrics within omnichannel transformation; validate business logic and ensure adoption across functions
Partner with leadership to integrate commercial, financial, and operational insights into executive recommendations and decisions.
Microsoft Power BI SQL Salesforce Microsoft D365
GUCCI (Kering Group)
Senior Global Media Business Analyst
LUXURY GOODS
January 2022 - January 2023 (1 year)
Milan, MI, Italy
Optimized multi-million-dollar digital ad budgets monthly. Guided senior leaders on data-driven allocation and rebalancing.
Co-led the MMM internalization by defining business requirements and ensuring usability and adoption for decision-making and tech teams
Led cross-functional analysis focusing on topics such as integrated media + sales + business performance; translated findings into actions for agencies and internal stakeholders
Coordinated stakeholder alignment across 6+ media partners and internal teams to deliver consistent measurement and market research
Databricks Tableau Media Strategy Digital Marketing Media Planning
PVH CORP.
Senior E-commerce Planner &Analyst
FASHION AND COSMETICS
January 2020 - January 2022 (2 years)
Mailand, Italy
Built regional e-commerce performance strategy across +10 marketplace ecosystems (Amazon/Yoox & more): unified partner KPIs providing integrated analysis for leadership decision-making through data integration in ERP
Strengthened B2B partner management with 10+ wholesale players through performance reviews, insights sharing, joint planning and marketing activities
Oversaw e-com analytics by managing presentations for C-level executives, driving data-led decision making across the region, converting complex datasets into clear priorities and commercial recommendations
Data tours & townhalls to partners across Southern Europe region
Google Analytics Marketplace Strategy E-commerce B2B Account Management

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Statistics
Università degli Studi di Milano-Bicocca
2014
Statistics
Digital Business Strategy
Il Sole 24 ORE
2020
Digital Business Strategy

Check out Denisa's education

Meta Blueprint
Meta
2025
https://coursera.org/verify/IKSK56HHFTUG
Data Modelling Segmentation Analysis Marketing Analytics Statistics
AI for Research and Insights
Google
2026
https://coursera.org/verify/R2KC0CZGMWKI
Agentic AI

Denisa Bendaj

Global Business Analysis Manager

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