Freelancer profile translated to English.

Description

Anthropology • Psychology • Deep user insights

I help companies understand their users beyond visible behaviors.

My approach combines UX Research, anthropology, and behavioral psychology to identify the human mechanisms that influence decisions, emotions, and digital behaviors.

With over 15 years of experience in qualitative research and behavioral analysis, I now support product, innovation, and marketing teams in designing more intuitive, engaging, and effective experiences.

What I bring

• Qualitative user research

• User interviews & UX testing

• Behavioral and emotional analysis

• Ethnographic studies & field observation

• User journeys & friction point identification

• Enriched personas (psychological, cultural, and behavioral)

• Cognitive bias analysis

• UX recommendations based on field insights

• Nudging & cognitive psychology applied to digital

• Strategic synthesis & actionable insights delivery

My difference

I don't just analyze what users do.

I explore:

• why they hesitate

• what generates trust or friction

• invisible cultural logics

• the emotions behind decisions

• the cognitive mechanisms influencing usage

This approach enables the design of more human-centered, fluid, and relevant experiences.

Types of projects

• UX Research

• Discovery research

• User testing

• Qualitative research

• User behavior analysis

• Exploratory research

• Digital journey optimization

• User-centered innovation

• Customer Experience

• UX strategy

📩 Available for freelance projects — 100% remote

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BY LUDE - Digital Behavior
Behavioral & Cultural UX Research | Anthropology + Psychology | Deep User Insights
CONSULTING AND AUDITS
March 2026 - Today (3 months)
Ambérieu-en-Bugey, France
We help companies deeply understand their users.

Not just what they do.
But why they do it.

Our approach combines UX Research, anthropology, and clinical psychology to analyze:
• real behaviors
• emotions
• cultural logics
• cognitive biases

After 15 years in qualitative research, we now support product, marketing, and innovation teams in designing more intuitive, engaging, and effective experiences.

🎯 Our expertise:
• User interviews & UX testing
• Behavioral and emotional analysis
• User journeys
• Enriched personas (psychological & cultural)
• UX recommendations & nudging strategies

💡 Our difference:
We don't stop at usage patterns.
We reveal the human mechanisms behind every decision.

📩 Open to projects (100% remote)
User Research Behavioral Analysis Digital Anthropology Cognitive Psychology User Testing
By Lude
Behavioral Analysis
CONSULTING AND AUDITS
September 2010 - Today (15 years and 9 months)
Ambérieu-en-Bugey, France
Qualitative research & behavioral analysis
15 years of supporting public and private organizations in understanding behaviors and usage.
– conducting qualitative studies (interviews, observations)
– analyzing decision-making and perception mechanisms
– identifying engagement drivers and barriers to action
– strategic recommendations
→ expertise now applied to digital products
Decision-Making Analysis Qualitative Research User Behavior Analysis Behavioral Analysis User Insights