Delphine Rault

I have 14 years of experience in webmarketing.

My references: Danone, L'Oréal, Paris Saint-Germain, Renault, BNP, La Poste, GRDF, Longchamp, Volkswagen, TF1, Arte, RTL, Euronext...

Creative and organized, I help companies implement the tools and processes to communicate effectively and coherently in the digital space, and specifically on social networks.

☆ I have been a speaker at Sup de Pub and EBS (INSEEC Group) for 6 years on digital communication and the use of social networks in business.

☆ I am a trainer at Media Institute and Digital Academy and support professionals in managing their online communication.

My areas of expertise in Social Media:

✔ Social Strategy: choice of objectives, KPIs, and platforms suitable for the target audience and client challenges

✔ E-reputation Monitoring: tool setup, e-reputation report writing, and alerts.

✔ Content Strategy: development of editorial calendars, project management for video content, advergaming.

✔ E-PR Strategy: supporting the brand and its representatives in building their network and achieving influencer outreach.

✔ CRM/PRM adapted to community management: supporting companies for an integrated customer experience within social platforms. Advice on organization and strategy for better synergy and operational cross-channel. Creation of social media guidelines, relationship charter, UGC, escalation process, moderation rules. Support in choosing publishing tools (buffer, hootsuite...)

✔ Amplification: supporting brands in creating "social ads" campaigns with advice on targeting and ad formats to optimize their ROAS.

✔ Design and implementation of a chatbot on Facebook Messenger.

✔ Social Selling: prospecting and engagement on LinkedIn

I would be happy to discuss your project.