Delphine Pont

For a portfolio of 5-star hotels in Switzerland, the Alps, and the French Riviera: >>Beau-Rivage Genève, Chalet RoyAlp&Spa, Park Gstaad, Le Negresco, Five Seas Hotel Cannes, K2 Chogori Val d'Isère, Tiara Miramar Beach & Spa, Tiara Yaktsa, Tiara Mont Royal Chantilly

360 COMMUNICATION

- Development of the communication plan

- Establishment of the operating budget

- Monitoring and deployment of communication (print, web, digital, POS, press)

- Creation and compliance of actions with the graphic and editorial charter

- Management of resources for the successful deployment of the communication plan (4 community managers, communication officer, communication assistant, translators, copywriters, videographer, photographers)

DIGITAL COMMUNICATION & SOCIAL MEDIA

- Website: monitoring redesign with web agency. https://www.fiveseashotel.com/ fr/ https://www.royalp.ch/

- Social media supervision: Annual content strategy (format, tone of voice) and sponsored content (campaigns, boosts) / Facebook, Instagram, Linkedin / Facebook Business Manager /

- Influencer monitoring

CONTENT MANAGEMENT: WRITING, VIDEOS, PHOTOS

- Writing: emailings, website texts, SEO articles for the website, interviews for Linkedin

- Editorial charter: creation for our hotels / identification of tone of voice / creation of lexical fields

- Photos and videos: briefing and monitoring of video and photo shoots or briefing and storytelling for influencers

- Creation of storytelling for various points of sale in hotels: example of redesigning the storytelling for the Restaurant at Five Seas Hotel Cannes

CRM

- Creation of emailing templates for various hotels

- Routers: Campaign Monitor, Mailchimp, Revinate, LoungUp

- Content strategy and database

- Reporting

PRESS RELATIONS

- Responding to journalist interviews

>> SYMPHONIC SHOW CLAUDE LELOUCH at the Palais des Congrès in Paris: digital management, action plan, production, social media, and sponsored content.

Identification of content needs (text and images) for the new R&C.com website, development of collection tools from hoteliers, analysis of received content, rewriting of content according to specifications, management of translations into 7 languages, creation of progress tables, planning, reporting, integration of content into CMS, identification of possible CMS improvements. Writing of product news (gift boxes, brands, hotels, restaurants, awards...), SEO (writing optimization for referencing, management of an SEO agency)

- Receiving content from Sales Managers,

- Content writing,

- Sending 30 newsletters per month (6 languages, B2B, B2C, Gift Box market, Travel Agents),

- Statistical analysis of newsletter dispatches,

- Managing the homepages of all website versions with a business and ROI-oriented view of the actions taken.