About Delphine
French
Native or bilingual
Experience
- ILM3DCopywriting & Email Marketing Strategist: E-commerce – Custom Physical ProductsE-COMMERCEDecember 2025 - January 2026 (1 month)Paris, France
Actions performed
Global analysis of the sales funnel and customer experienceWriting emotional product descriptions (custom products)Clarifying promises, benefits, and reassurance elementsCreation and optimization of pages on Systeme.ioSetting up order forms with physical productsDesign and implementation of email workflows (welcome, transactional)Full testing of automations and user journeysResolution of deliverability issues (emails not received / spam)Structuring the customer review page and formOptimization of transactional micro-copy (confirmation, successful signup)Results & value provided
Functional and coherent sales funnel from signup to post-purchaseSmoother and more reassuring customer experienceOperational and secure email automationsClearer, more emotional, and conversion-oriented messagesSolid foundation for developing recurring sales and loyaltySkills mobilized
Emotional Copywriting · Sales Funnel · Email Marketing · Automation · Systeme.io · UX & Conversion · Deliverability · E-commerce1. Copywriting & Content☑ Product descriptions (custom products)☑ Promises, benefits & reassurance☑ Transactional micro-copy2. Email Marketing & Automations☑ Welcome sequence (structure + writing)☑ Optimized transactional emails☑ Configured and tested email workflows (Systeme.io)3. Sales Funnel & Pages☑ Created / optimized funnel pages☑ Physical product order forms☑ End-to-end validated sales funnel4. Social Proof & Conversion☑ "Customer Reviews" page (copy + logic)☑ Review form and micro-copy5. Technical & Reliability☑ Email issue diagnosis and correction☑ Basic deliverability setup☑ Automation verification6. Final Deliverable☑ Fully functional funnel + emails☑ Structured customer journey from signup to post-purchase - incifitWriting a 3-Email Abandoned Cart SequenceHEALTH AND WELLNESSJuly 2025 - August 2025 (1 month)Port-Louis, MauritiusCopywriter, copywriting, email sequences, landing page, and sales page.Email 1 – Gentle and empathetic follow-upTiming: 1 to 2 hours after abandonmentGoal: Remind the prospect she was about to sign up, address any forgetfulness.Content:Acknowledge she was “one click away” from taking action.Briefly mention key benefits.Empathetic and pressure-free tone.CTA to complete the signup.Desired effect: Recover those who were simply interrupted.Email 2 – Reassure and address doubtsTiming: 24 hours after abandonmentGoal: Overcome objections blocking the action.Content:Answers to frequently asked questions (“Is this for me?”, “Do I have the time?”).A short but impactful list of benefits.Quick social proof (testimonial, stats).CTA to complete the signup.Desired effect: Remove logical and emotional barriers.Email 3 – Final urgencyTiming: 72 hours after abandonment (or last day of the offer)Goal: Create a sense of urgency to trigger action.Content:Clear mention of the deadline or expiring benefits (special price, bonus…).Negative projection (“What if in 6 months nothing has changed?”) + positive projection (“What if you felt better in 7 days?”).Reminder of price and guarantee.Strong final CTA.Desired effect: Prompt immediate decision rather than postponement.
- IncifitWriting an 8-Email Sales Sequence over 7 DaysHEALTH AND WELLNESSJuly 2025 - August 2025 (1 month)Port-Louis, MauritiusCertified CopywriterEmail Sequences, Landing Page, Sales PageEmail 1 – Hook & loop openingGoal: Capture attention with an intriguing or counter-intuitive subject line.Content: Conversational tone (“like talking to a friend”), highlighting a problem the target audience experiences.Desired effect: Curiosity + identification → prepares them to read further.Email 2 – Free valueGoal: Provide a practical tip that helps immediately, without selling.Content: Simple tips (e.g., walk 3+3 minutes), easy to apply.Desired effect: Credibility + trust (“If she gives this for free, what will paying get me?”).Email 3 – Product pitchGoal: Officially introduce CHIKARA.Content: Who it’s for, what makes it different, benefits + bullet points + CTA.Desired effect: Clear understanding of the offer + click to the page.Email 4 – Deep desireGoal: Go beyond the “lose weight” need.Content: Paint a picture of life transformation (freedom, confidence, pride).Desired effect: Emotion + visualization → mental engagement towards purchase.Email 5 – Testimonial / social proofGoal: Prove that it works and is possible for them.Content: Customer story (storytelling), concrete numbers, before/after.Desired effect: Overcome the “it works for others but not for me” mindset.Email 6 – Final objectionsGoal: Reassure, address doubts before the decision.Content: FAQ in an email + “the point of no return.”Desired effect: Security → they feel ready to click.Email 7 – Gentle urgencyGoal: Set a clear deadline.Content: What they lose if they don’t take the offer, projection in 1 year with or without it.Desired effect: Take action now to avoid regret.Email 8 – Final reminderGoal: Last reminder, direct tone, detached (“It’s for you, not me”).Content: Price, value, deadline tonight, final CTA.Desired effect: Push hesitant buyers to click before midnight.
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Education
- Copywriter CertificationRemote at Copy Mastery2025Psychologie et principe de persuasion Comment définir un avatar client Le rôle du copywriting Comment trouver la BIG IDEA Le storytelling Les emails marketing : - Les 3 types d'email, - Rédiger une séquence de vente, - Les automations, - La psychologie des automations, - La séquence de bienvenue, - La séquence d'abandon de panier, - La séquence UPSELL, - Email marketing pour le E-commerce, Les tunnels de vente Le mécanisme unique en copywriting La rédaction d'une page de capture (landing page) Les order bumps Rédiger les upsells Page de paiement et de remerciement Comment créer une offre irrésistible Les pages de vente : - C'est quoi une page de vente, - Les étapes d'une page de vente, - Comment rédiger des titres d'une PDV, - L'introduction d'une PDV, - Ajouter de la crédibilité sur une page de vente, - Faire une transition vers l'offre, - Ecrire des bullets points (puce promesse), - Les témoignages sur une PDV, - Fausse close, bonus et dévoiler le prix, - Stack value, - Renverser les risques, - L'urgence dans une page de vente, - Page de vente courte ou longue ? Les VSL : - Les VSL funnels, - Comment rédiger une VSL Le PLF (Product Launch Formula)
Certifications
- CopywriterCopy Mastery (Benoît et Joseph)2025